Digital Marketing Senior Manager

Digital Marketing Senior Manager

We're looking for a Digital Marketing Senior Manager. This role is Hybrid, Costa Rica.

The Senior Manager, Digital Marketing is responsible for the strategy, build, and execution of the company’s paid search and paid social and owns key adjacent revenue channels including content syndication and vendor directory placements. He/she drives continuous experimentation, performance optimization, and process improvements across paid media programs. They partner closely with regional Field Leaders across AMER, APJ, and EMEA to support regional advertising needs, lead gen goals, and in-region initiatives. This position reports to the Senior Director of Demand Generation and will have 2 direct reports.

Role/Responsibilities

• Develop, execute, and optimize integrated digital marketing strategies across paid search, paid social, content syndication, vendor directories, and other performance media channels
• Lead, coach, and support a small team of digital marketing professionals to drive performance, accountability, and achievement of objectives
• Oversee campaign planning, execution, testing, measurement, and optimization to improve lead quality, pipeline contribution, ROI, and KPI attainment
• Manage channel performance through audience targeting, messaging, landing page alignment, conversion optimization, budget allocation, bidding strategy, creative iteration, and attribution review
• Build and manage ongoing experimentation roadmaps, including A/B testing, multivariate testing, landing page testing, and offer testing, and apply learnings to improve performance
• Deliver regular performance reporting, KPI tracking, forecasting, and actionable recommendations using analytics tools, dashboards, and performance trends
• Partner with regional Field Marketing Leaders across AMER, APJ, and EMEA to support regional events, programs, launches, and general aircover
• Collaborate with marketing operations, web, IT, content, field marketing, agencies, vendors, and partners to ensure alignment, lead flow quality, measurement consistency, and campaign execution
• Manage digital marketing budgets and resource allocation to maximize efficiency, impact, and business outcomes
• Ensure brand consistency, quality, and professionalism across digital marketing channels, campaigns, landing pages, and partner placements
• Stay current on digital marketing trends, emerging technologies, platform updates, and performance media opportunities, and recommend innovative approaches where appropriate

Qualifications

• 8+ years of digital marketing experience, including strategy and hands-on management of paid search, paid social, and performance channels

• Proven ability to drive lead generation, pipeline, campaign performance, and ROI outcomes

• Deep knowledge of digital channels, platforms, and tools, including PPC, paid social, content syndication, vendor directories, marketing automation, CRM, and analytics

• Strong understanding of performance marketing optimization, including tracking, bidding, budgeting, audiences, landing pages, conversion, and attribution

• Experience with paid media measurement, reporting, KPI tracking, funnel analysis, forecasting, and performance insights

• Strong analytical skills and a data-driven approach to testing, optimization, and decision-making

• Experience planning, managing, and optimizing budgets to maximize impact and efficiency

• Experience managing, coaching, and developing digital marketing team members

• Ability to collaborate with regional stakeholders and scale digital programs globally

• Excellent written, verbal, interpersonal, and presentation skills

• Strong organizational and time-management skills

• Our Growing Presence in Costa Rica

• Cornerstone is excited to be building a new hub in Costa Rica as part of our continued investment in growing our global talent and capabilities. We are bringing together teams across a variety of functions, creating exciting opportunities for people to join us at the ground floor of this new chapter and help shape how we grow in the region.

• We have invested in a new office in Costa Rica, with construction beginning soon, and we expect our presence and capabilities in the region to continue expanding over time. For those joining us now, this is a unique opportunity to help build something from the beginning, work alongside talented colleagues across Cornerstone globally, and be part of our longer-term growth in Costa Rica.

• Employment Structure

• As we establish our operations in Costa Rica and complete the process to operate under the country’s Free Trade Zone Regime, Cornerstone is partnering with Recluta, our local Employer of Record (EOR).

• Our Culture

• Spark Greatness. Shatter Boundaries. Share Success. Are you ready? Because here, right now – is where the future of work is happening. Where curious disruptors and change innovators like you are helping communities and customers enable everyone – anywhere – to learn, grow and advance. To be better tomorrow than they are today.

Who We Are:

• At Cornerstone, we believe in AI that works in the service of people, amplifying their judgment to drive high-performing, future-ready organizations forward. Cornerstone Workforce AI, the intelligence platform for workforce readiness, brings together workforce and labor market data into a proprietary Cornerstone People Graph, translating signals into intelligence, targeting learning where it matters, developing critical skills, and surfacing hidden talent. Delivered as an open, enterprise platform across whatever application your people work in every day, Cornerstone Workforce AI is built for scale, security, and trust, with certified AI guardrails. As an industry leader, Cornerstone is helping approximately 7,000 organizations, 140M+ users, across 186 countries build continuous workforce readiness.