About this role
Digital Marketing Officer
Main Area of Responsibility: Sprout's Demand Marketing Officer manages demand generation campaigns that nurture leads from various channels. They use their expertise to launch into new markets, engage with current customers, and strategize how to market services and products. Main channels handled are email, SMS and other messaging platforms, multi-channel paid acquisition and internal lead gen team. Duties: Collaborate with the whole marketing team and stakeholders in content and distribution strategy planningCreate a comprehensive campaign calendar based on marketing strategyConceptualize and execute innovative and creative campaigns that resonate with the target market and result in lead acquisition or conversionBe the digital expert of Sprout and be able to deploy campaigns that create demand leadsUnderstand Sprout's target market and target audienceEvaluate demand marketing data and analyze metrics in order to improve campaign strategy and targetingHandle all digital acquisition campaign creation with the help of agencies and other internal channels to help sales and promote brand recognition Work with agencies to ensure that best-in-class paid acquisition practices are executed in planning, creation and distribution of campaignsHandle all Sprout's email and direct messaging platforms for lifecycle marketingConduct competitor audit to ensure best practices are being used.Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriatePlan, execute, and measure experiments and conversion testsPerform other duties as assigned by the company. Qualifications: Education: Bachelor’s degree in communication, marketing, or in other related fieldAt least one years experience in digital marketing. Experience in creating email marketing, PPC, SMS campaigns.Possess good understanding of web analytics and industry standards in digital marketingExcellent communication and presentation skillsAbility to handle budget management and pay per click advertisingAbility to communicate excellently both in written and verbal formsPossess top class Internet proficiencyAbility to work under pressure and deliver top quality jobs consistentlyAbility to complete tasks and responsibilities independently with limited or no supervision at allProficient in Google Analytics, Facebook Ads Analytics, and email tools such as - Mailerlite and alike.