About this role
Digital Marketing Officer
Key Responsibilities
- Paid Advertising: Plan, execute, monitor, and optimize Meta and Google advertising campaigns to generate qualified leads and improve conversion.
- Lead Generation: Generate qualified leads through digital marketing campaigns and other online channels.
- Website SEO: Support website SEO activities to improve search visibility, traffic, and rankings.
- Sales Support: Provide digital marketing support to the Sales team to drive enquiries and conversions.
- Market Research: Conduct market research to identify customer trends, competitor activities, and new marketing opportunities.
- Track campaign performance and provide basic reports on leads, traffic, and conversions.
Requirements
- 1–3 years of experience in digital marketing or a related role.
- Practical experience with paid advertising and lead generation.
- Basic knowledge of SEO, Google Analytics, and digital marketing tools.
- Strong analytical, communication, and research skills.
- Ability to work independently and meet set targets.