About this role
The Digital Marketing Officer will support the execution of the Company's digital marketing activities, with primary responsibility for digital campaigns, social media, online content and performance marketing.
Key Responsibilities
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Plan and execute digital marketing campaigns.
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Manage social media content calendars and publishing.
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Develop engaging online content across relevant platforms.
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Manage paid social and digital advertising campaigns.
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Monitor campaign performance and optimize spend and targeting.
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Track traffic, engagement, leads and conversions.
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Prepare campaign performance reports.
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Support influencer and digital partnership activities.
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Monitor competitors and digital trends.
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Work with internal teams and creative partners to deliver
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campaign assets.
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Ensure all digital communication aligns with brand guidelines.
Requirements
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Bachelor's degree in Marketing, Communications, Business or
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related field.
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2–4 years' experience in digital marketing.
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Demonstrable experience managing social media and paid digital
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campaigns.
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Experience with Meta Ads, Google Ads and analytics platforms is
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desirable.