About this role
Digital Marketing Officer
Posted: Sep 24, 2026
Deadline: Sep 28, 2026
We are located in Kiambu County along Thika Super Highway in Ruiru town. Plainsview is one of the biggest nursing home in Kiambu county. We have served the community and beyond since 1999.
Digital Marketing Officer
- Job Type Contract , Full Time
- Qualification BA/BSc/HND , Diploma
- Experience 3 years
- Location Kiambu
- Job Field Marketing and Communication
Department: Marketing & Business Development | Reports To: Marketing Team Lead | Location: Ruiru | Type: Contract
Purpose: Drive patient acquisition, engagement, and brand visibility through digital marketing strategy, execution, and optimization - supporting revenue growth and retention.
Key Responsibilities
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Campaign Management — Plan and execute digital campaigns (social, web, email, SMS) for clinics, wellness events, and new service launches; manage budgets/timelines; optimize for ROI.
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Brand & Content — Produce digital content (graphics, video, photography, promotional materials) that stays on-brand; manage website content; support employer/internal branding.
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Lead Generation — Generate and nurture patient enquiries; improve enquiry-to-appointment conversion; coordinate with Front Office and Business Development.
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Analytics & Reporting — Track website/social performance, enquiries, conversions, and ROI; produce weekly/monthly/quarterly reports with actionable recommendations.
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Reputation Management — Respond to enquiries and reviews promptly; escalate complaints; support patient education content.
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Growth — Stay current on digital trends/tools; participate in training and wellness programs; contribute innovative ideas.
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Required Skills & Tools: Videography, photography, and content editing; Google Analytics, Meta Business Suite, SEO/SEM; Canva or Adobe Creative Suite; MS Office; social media & website management.
Qualifications
- Diploma/Bachelor's in Marketing/Digital Marketing/Communications/PR/Business or related field; 3+ years' experience in digital marketing, brand management, or marketing communications; healthcare experience a plus; certifications (Google Ads/Analytics, Meta Blueprint) an advantage.
- Decision Authority: Autonomous on routine content, scheduling, and reporting; escalates new campaign strategy, budget changes, brand repositioning, and crisis communications to the Marketing Team Lead.
- Key KPIs: ≥15% social-enquiry-to-appointment conversion, monthly lead targets, cost-per-acquisition within benchmark, ≤2-hour response time to enquiries, 100% content calendar execution, reports submitted by the 5th of each month.
- Key Relationships: Marketing Team Lead, Business Development, Front Office, CRM/Telemarketing, Clinical Departments, ICT, HR, external agencies.