About this role
Section: About the Role
HOP Mobile Transport Limited is a technology-driven mobility platform connecting passengers, businesses, and delivery services across urban centers. We are seeking a creative and data-driven Digital Marketing Officer to develop multi-channel strategies, plan campaigns, create engaging content, and drive online visibility and lead acquisition.
Section: Key Responsibilities
- Develop and execute comprehensive digital marketing strategies to support business growth and customer acquisition.
- Create original content including captions, promotional copy, email campaigns, graphics briefs, and short-form video concepts.
- Collaborate with designers and videographers to produce high-quality media assets.
- Plan, manage, and optimize paid advertising campaigns, monitoring budget spend and key performance metrics.
- Track performance analytics (reach, engagement, traffic, conversions) and conduct market/competitor research to refine strategy.
Section: Requirements & Qualifications
- First Degree (BA/BSc/HND) with 1–3 years of proven experience in digital marketing and campaign management.
- Demonstrated experience managing corporate social media accounts and running online ad campaigns.
- Solid background in content creation, campaign planning, and digital analytics tools.
- Candidates living on or within close proximity to Lagos Island are strongly preferred.
Section: Benefits & Perks
- Opportunity to drive growth within a fast-scaling tech-mobility brand
- Collaborative environment with creative and visual production teams