About this role

Digital Marketing Officer

JOB DESCRIPTION

Develop and implement digital marketing strategies that support the company's business objectives.
Plan and execute digital campaigns to promote the company's services.
Identify target audiences and develop effective marketing approaches to reach them.
Research market trends, customer behaviour, and competitors' digital marketing activities.
Recommend innovative ways to improve the company's online visibility and customer acquisition.
Create engaging content for social media, websites, email campaigns, and other digital platforms.
Develop captions, promotional messages, articles, graphics briefs, and short-form video concepts.
Collaborate with graphic designers, photographers, and videographers to produce quality marketing materials.
Develop campaigns to generate leads, increase customer enquiries, and promote the company's services.
Monitor advertising expenditure and campaign performance.
Test different advertisements, audiences, and messages to improve results.
Track digital marketing performance using relevant analytics tools.
Monitor key metrics, including reach, impressions, engagement, website traffic, leads, conversions, and advertising costs.

At least 1–3 years of relevant digital marketing experience.
Experience managing business social media accounts and online advertising campaigns.
Experience in content creation, campaign planning, and digital analytics.
proximity to the island is very important
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Digital Marketing Officer