Digital Marketing Officer

Digital Marketing Officer

Our client is the foremost luxury goods company in Nigeria with a diversified portfolio that consists of over 13 of the world's most prestigious luxury brands. Due to expansion they are looking to fill the role of DIGITAL MARKETING OFFICER

Job Responsibilities:

• Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and retention.
• Channel Management: Manage and optimize digital marketing channels, including social media, email, SEO, and paid advertising (Google Ads, Facebook Ads, etc.).
• Content Creation: Develop and implement content marketing strategies, including blog posts, social media content, and email campaigns.
• Campaign Analysis: Analyze and report on digital marketing campaign performance, including metrics such as click-through rates, conversion rates, and return on investment (ROI).
• Budget Management: Manage digital marketing budgets, ensuring effective allocation of resources and ROI.
• Team Collaboration: Work closely with cross-functional teams, including creative, product, and customer service, to ensure alignment and effective execution of digital marketing strategies.
• Industry Trends: Stay up-to-date with the latest digital marketing trends, technologies, and best practices, identifying opportunities to innovate and improve digital marketing efforts.

Job Requirements

• Minimum 3 years of experience in digital marketing, preferably in the luxury retail, gaming, sports betting or related industry.

• Proven expertise in digital marketing channels, including social media, email, SEO, and paid advertising.

• Strong analytical skills, with experience using tools such as Google Analytics.

• Excellent content creation skills, with experience developing engaging and effective content.

• Strong project management skills, with experience managing multiple projects and deadlines.

• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.

• Ability to adapt to changing business needs and priorities.

• Check how your CV matches this job