About this role
Job title: Digital Marketing Officer
Job Type Full Time Qualification BA/BSc/HND Experience 4 - 6 years Location Lagos Job Field Marketing and Communication
Job Summary
They are seeking a Digital Marketing Officer to execute digital marketing strategies across its brands and business units.
Responsibilities
- Execute digital marketing campaigns across multiple brands and channels.
- Manage social media platforms and develop engaging content.
- Plan and monitor paid advertising campaigns across platforms such as Google and Meta.
- Manage email marketing campaigns and customer communications.
- Update and maintain website content.
- Implement SEO/SEM strategies to improve online visibility and traffic.
- Develop influencer and digital partnership opportunities.
- Track campaign performance, leads, engagement, conversions, and ROI.
- Conduct market and competitor research.
- Prepare digital marketing reports and recommend campaign improvements.
- Support lead generation and online sales initiatives.
Requirements
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Bachelor's Degree in Marketing, Communications, Business Administration, Digital Marketing, or a related field with 4 – 6 years of relevant digital marketing experience.
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Proven experience in social media management and digital advertising.
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Strong content creation and copywriting skills.
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Good knowledge of SEO, SEM, email marketing, and website management.
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Experience with Google Ads, Meta Ads, Google Analytics, or similar tools.
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Strong analytical, creative, communication, and organizational skills.
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Experience with influencer marketing or digital agencies is an advantage.
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Check how your CV matches this job
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Note: application process omitted.