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Digital Marketing Manager

Weekday
Bangalore
On-siteUSD 800,000 - 1,300,000 / year

About this role

Digital Marketing Manager

Time Hack Consulting

Job descriptionApplication

About the role

● Develop integrated performance marketing strategies across digital channels (search, social, display, video, affiliates, e-commerce) aligned to business goals. ● Define KPIs, set benchmarks, and ensure campaign targets are met. ● Plan, launch, and optimize paid campaigns on Google Ads, Meta, and other ad networks. ● Benchmark campaign performance against competitors and industry standards. ● Work with an SEO agency with on-page and off-page optimisations, including GPT tools ranking like ChatGPT, Perplexity, and Claude. ● Analyze user journeys, funnel metrics, and attribution models using advanced analytics platforms (GA4, Looker, Meta Suite). ● Refine campaigns via data insights, A/B testing, and audience segmentation for maximum ROI. ● Work closely with creative, design, and content teams to develop compelling ad assets. ● Ensure brand and communication consistency across all channels. ● Manage and optimize campaign budgets; track spend vs. returns. ● Conduct competitive analysis and monitor industry trends for innovation opportunities.

Must-have skills

Digital MarketingGoogle AdsMeta Advertising

Good-to-have skills

ClaudeGoogle AnalyticsMeta Suite

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