Digital Marketing Manager (Vietnamese Local)

Digital Marketing Manager (Vietnamese Local) - RIXOS Phu Quoc Island, Vietnam

Location: RIXOS PHU QUOC ISLAND VIETNAM, Phu Quoc, Vietnam

Region: Luxury & Lifestyle

We are seeking a visionary Digital Marketing Manager to join our team in Phu Quoc, Vietnam. As a key member of our marketing department, you will be responsible for developing and implementing innovative digital marketing strategies to drive brand awareness, engagement, and revenue growth across all our digital channels.

• Develop and execute comprehensive digital marketing campaigns encompassing SEO/SEM, social media, email marketing, and display advertising
• Manage and optimise the company website, ensuring an excellent user experience and high conversion rates
• Create and oversee content strategy across all digital platforms, ensuring brand consistency and engagement
• Analyse campaign performance using various analytics tools and prepare detailed reports with actionable insights
• Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives
• Stay abreast of the latest digital marketing trends and technologies, particularly those relevant to the Vietnamese market
• Manage relationships with external agencies, vendors, and digital partners
• Oversee the digital marketing budget and ensure efficient allocation of resources
• Develop and implement strategies to increase direct bookings and reduce dependency on third-party platforms
• Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and continuous improvement

Qualifications

• Bachelor's degree in Marketing, Digital Technologies, or a related field; Master's degree preferred
• Minimum of 5 years' experience in digital marketing roles, preferably within the hospitality or luxury industry
• Proven track record of successful digital marketing campaigns and driving revenue growth
• Strong understanding of SEO/SEM, PPC, social media marketing, email marketing, and CMS
• Proficiency in digital analytics tools and methodologies for campaign performance analysis and optimisation
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and with external partners
• Creative thinker with strong problem-solving skills and meticulous attention to detail
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
• Experience with digital marketing in the Vietnamese market and familiarity with local digital platforms and trends
• Knowledge of data privacy regulations and best practices in digital marketing
• Strong leadership skills with experience in mentoring and developing team members
• Fluency in English; knowledge of Vietnamese would be advantageous