Digital Marketing Manager

Job title: Digital Marketing Manager

About the Role The Digital Marketing Manager will own the development and execution of Saluda’s global digital marketing strategy across multiple stakeholder groups, including implanting physicians, referring clinicians, patients, societies, and payors. As the primary digital marketing lead, you will translate brand and therapy strategy into high‑impact digital engagement across owned and paid channels while navigating the regulatory medical device environment.

What You'll Do

• Own and execute the global digital marketing strategy for defined customer segments (implanting physicians, referring clinicians, patients, societies, and payors).
• Partner with global marketing and commercial teams to identify digital opportunities that support education, adoption, and commercialization.
• Act as the digital marketing lead for key initiatives, campaigns, and product or therapy launches.
• Develop and manage messaging, content, and execution across digital channels (website, social, digital education and sales enablement tools).
• Ensure all digital content aligns with brand, clinical, and regulatory requirements.
• Lead digital engagement planning around major conferences, tradeshows, and campaigns in coordination with broader marketing efforts.
• Own website development and ongoing optimization; lead SEO strategy and implementation; ensure platforms are scalable, compliant, and optimized for user experience.
• Define, track, and report digital marketing KPIs; use data to optimize campaigns and inform content and channel strategy.
• Partner with cross‑functional analytics, CRM, or commercial operations teams where applicable.
• Lead digital brand and graphic design strategy; maintain digital brand and design guidelines.
• Collaborate across functions and geographies as a key contributor; coordinate stakeholders, timelines, and deliverables; manage complex projects.

What We're Looking For

• 5+ years of experience in digital marketing, communications, or related roles.
• Experience marketing medical devices or healthcare products strongly preferred.
• BA/BS in engineering, health sciences, marketing, business, or communications; MBA preferred.
• Website development and management, including SEO best practices.
• Social media content development, execution, and performance measurement.
• Experience managing digital channels in a regulated or complex B2B/B2B2C environment.
• Strong analytical skills with the ability to segment audiences and measure campaign effectiveness.

Nice to Have

• Knowledge of neuromodulation or spinal cord stimulation.
• Experience in medical device upstream product marketing or therapy development.
• Experience supporting global product launches and commercialization.
• Understanding of implantable medical device clinical and regulatory environments.
• Familiarity with the relevant customer base (HCPs, patients, payors).
• Willingness to travel up to 30–50%

Compensation & Benefits

• Salary not disclosed in the posting.