About this role
Digital Marketing Manager
We are looking for a Digital Marketing Manager to lead data-driven initiatives that strengthen brand visibility and customer engagement in Atlanta, Georgia. This role oversees multi-channel campaign strategy across email, paid media, and performance marketing while using analytics to guide decision-making. The ideal candidate brings a strong understanding of digital channels and a practical approach to optimizing results across the marketing funnel.
Responsibilities
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Develop and manage integrated digital marketing plans that support audience growth, lead generation, and brand awareness goals.
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Lead the execution of email marketing programs, including campaign planning, audience segmentation, testing, and performance review.
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Oversee paid media efforts across Google Ads and paid social platforms, adjusting budgets and targeting to improve return on investment.
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Track, interpret, and report campaign performance using Google Analytics and other measurement tools to identify actionable insights.
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Partner with internal stakeholders to align digital initiatives with broader business objectives and promotional priorities.
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Monitor market trends, channel performance, and competitor activity to refine campaign strategy and uncover new opportunities.
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Optimize landing pages, ad creatives, and messaging based on engagement data, conversion metrics, and testing outcomes.
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Demonstrated experience managing digital marketing programs across multiple online channels.
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Hands-on knowledge of email campaign strategy, execution, and performance optimization.
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Proficiency with Google Ads and paid social advertising platforms.
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Strong working experience with Google Analytics and digital performance reporting.
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Ability to evaluate campaign results and translate data into clear recommendations.
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Excellent project management and communication skills in a fast-paced marketing environment.
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Bachelor’s degree in marketing, communications, business, or a related field is preferred.
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Innovation starts with people.®
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Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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