Digital Marketing Manager

Object Technology Solutions, Inc (OTSI) has an immediate opening for a Digital Marketing Manager 3

Digital Marketing Manager 3 (Boise, ID - Onsite)

MAJOR RESPONSIBILITES:

• Own end-to-end blog process (writing through approval)

• Create and optimize website content (blogs, glossary, product, and other pages)

• Conduct keyword research and improve search rankings

• Analyze performance (traffic, impressions, keyword rankings) and report metrics

• Audit existing content and fill SEO gaps

• Support AI-related initiatives (prompt analysis, improving visibility in LLMs, use AI tools for drafting)

SKILLS AND ABILITIES REQUIRED:

Core SEO Execution

• Conduct keyword research for blog and glossary topics using SEO tools (e.g., SEMrush)

• Create SEO-driven content outlines for blog articles and product pages (structure, headings, intent, and target keywords) for business units

• Coordinate with writers, agencies, internal teams, and AI tools to move content through production stages

• Manage content workflow from intake through publication (backlog → in progress → review → published)

• Maintain content pipeline visibility and status tracking for stakeholders

• Track and report basic content performance

• Report on content performance, highlighting what was successfully executed versus what did not meet expectations

• Review and optimize draft content to ensure strong SEO structure and alignment with target keywords

• Conduct off‑site outreach to build high‑quality backlinks

• Strengthen internal linking by strategically connecting related pages across the site

GEO & LLM Optimization

• Enhance existing content for GEO performance by rewriting definitions, structuring answer-first sections, and improving clarity for AI-driven search

• Develop and expand FAQ sections using targeted queries, ensuring concise, technically accurate, and AI-friendly responses

• Apply consistent content structuring best practices (headers, bullets, short-form answers) to improve retrieval in AI Overviews and LLMs

• Strengthen entity coverage and internal linking by incorporating related technologies, use cases, and optimized anchor text

• Execute scalable on-page optimizations using provided briefs, checklists, and tools to improve visibility across search and generative platforms

QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in Marketing, Communications,

• English, or a related field

• 3+ years experience in SEO, content marketing,

• or digital marketing

• Familiarity with SEO tools (SEMrush or similar)

• Strong understanding of keyword research and

• search intent

• Familiarity with GEO concepts and AI search

• optimization — understanding of how LLMs discover, read, and cite content

• Experience writing or editing for AI-readiness,

• including semantic structure, conversational keyword integration, and entity

• optimization

• Strong cross-functional collaboration skills,

• including the ability to work directly with tech teams on site health and

• schema implementation needs

• Strong communication skills and attention to

• detail

• Experience with project management platforms

• (Workfront)

• Exposure to analytics tools (Google Analytics,

• Adobe Analytics)

• Background in B2B or technical content

• environments (Semiconductors, memory and storage)

• Ability to write technical content (AI tools

• may assist with drafting)

• Exposure to GEO tools such as Athena, Gradial,

• or similar platforms that track AI visibility and citations

• Experience with AI agents, humanizing AI

• content, etc

• ·

• About us

• About us:

• OTSI is a global technology

• partner providing enterprise IT consulting, digital solutions, and managed

• services. We help organizations modernize complex technology landscapes,

• harness the power of data, and build scalable AI-led ecosystems to accelerate innovation

• and business growth. With over 26 years of experience, we consistently turn

• complex challenges into success stories through our strong technical

• capabilities and deep industry knowledge. Our global team of 1,800+

• professionals, spread across 6 countries, delivers cutting-edge solutions for

• customers across Banking, Financial Services, Insurance, Transportation &

• Logistics, Energy & Utilities, Healthcare & Life Sciences, Government,

• Hi-Tech, Telecom & Media, Manufacturing, and more.

• Our focused technology areas:

• · AI/ML (Agentic AI Solutions, GenAI/LLMs, Natural Language Processing,

• Intelligent Processing, Physical Intelligence)

• · Data & Analytics (Data Architecture, Data Engineering, Data

• Migration, Data Modernization, Big Data, Analytics and BI)

• · Cloud (Cloud Computing, Cloud Migration, Cloud-Native Architecture,

• Hybrid and Multi-Cloud)

• · Digital Engineering (Application Modernization, Product Engineering,

• Platform Engineering, DevSecOps)

• · Quality Engineering (Manual Testing, Nonfunctional testing, Test

• Automation, Digital Testing)

• · Enterprise Platforms (SAP, Microsoft, Oracle, etc.)

• Our focused industries and target segments:

• ·

• Banking, Financial Services, & Insurance

• ·

• Manufacturing, Transportation, & Logistics

• ·

• Energy & Utilities

• ·

• Telecom & Media

• ·

• Healthcare & Lifesciences

• ·

• Government & Public Sector (FED, SLED, & Partners)

• ·

• Hi-Tech