Digital Marketing Manager

Digital Marketing Manager

• Mobile Concepts Ltd. was incorporated on August 1, 2008. is a brand for mobile phone charger. We offer not just phone chargers, but a brand that is known with innovation, consistency, panache; adopting modern and world-class technology that fits the users' fashion and convenience.

For several years, we have been Nigeria’s foremost dealer in Mobile...

Digital Marketing Manager

• Job Type Full Time , Hybrid
• Qualification BA/BSc/HND
• Experience 8 years
• Location Lagos
• Job Field Marketing and Communication

Job Purpose

The Marketing Manager is responsible for defining the brand's strategic direction and executing data-driven campaigns. This role oversees digital advertising, content strategy, and e-commerce growth to increase market share and build a loyal customer community.

Responsibilities

• Coordinate product launch campaigns from pre-launch buzz to post-launch follow-ups.

• Manage marketing budgets and ensure effective allocation of spend.

• Work closely with sales, product, and trade teams to align marketing efforts with commercial goals.

• Drive customer engagement initiatives, loyalty programs, and community-building activities.

• Develop and execute an integrated brand and digital marketing strategy across online and offline channels.

• Lead brand positioning, messaging, and storytelling to differentiate the company in the mobile accessories market.

• Manage social media presence and content strategy to grow engagement and followers.

• Plan and oversee digital advertising campaigns (Google Ads, Facebook, Instagram, TikTok, YouTube, etc.) with clear ROI targets.

• Collaborate with design teams to produce compelling creatives for ads, product launches, and brand campaigns.

• Monitor brand health metrics, customer sentiment, and market trends to refine strategy.

• Oversee e-commerce marketing initiatives, including SEO, SEM, email marketing, and retargeting campaigns.

• Develop influencer partnerships and affiliate marketing programs to expand reach.

• Ensure consistent brand identity across packaging, website, promotional materials, and retail displays.

• Track and report on campaign performance, optimizing for cost efficiency and conversion.

• Qualifications and Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• 8+ years of experience in brand and digital marketing (preferably in consumer electronics, FMCG, or lifestyle brands).

• Core experience in digital marketing as well as e-commerce and customer experience.

• Proven track record in developing and executing successful marketing campaigns.

• Strong understanding of SEO, SEM, social media advertising, influencer marketing, and e-commerce marketing.

• Excellent storytelling, copywriting, and visual communication skills.

• Strong analytical mindset with the ability to interpret campaign data and consumer insights.

• Experience managing external agencies, vendors, and creative partners.

• Innovative thinker with a passion for tech and emerging marketing trends.

• Check how your CV matches this job