About this role
Job title: Digital Marketing Manager
About the Role
We’re seeking an experienced Digital Marketing Manager to plan, execute, track, analyze, and report on all marketing initiatives. The role covers SEO, SEM, email marketing, social media, conversion optimization, and campaign management to drive growth and lead generation.
What You'll Do
- Develop and implement comprehensive digital marketing plans including SEO/SEM, GEO/AEO, email marketing, and paid social
- Conduct keyword research, target segmentation, and competitor analysis
- Identify key stages of the marketing funnel and create plans to maximize lead velocity through all stages
- Track, analyze, and report on marketing funnel, website traffic, campaign performance, and KPIs using tools like Google Analytics, Salesforce, Pardot, Hubspot, HotJar and Looker Studio
- Oversee organic and paid social; manage social media calendar and optimize for engagement and reach
- Create and implement Account Based Marketing plans across all tiers of prospect accounts
- Review and analyze campaign performance for optimal budget and resource allocation
- Run A/B tests on creatives and messaging to maximize conversion rates
- Craft and edit email and social media copies for each stage of the marketing funnel to maximize conversion rates
What We're Looking For
- Hands-on experience across SEO, SEM, Email Marketing, Social Media Marketing, Conversion Optimization and Campaign Management
- Ability to plan and execute digital marketing plans including SEO/SEM, GEO/AEO, email marketing, and paid social
- Experience conducting keyword research, segmentation, and competitor analysis
- Strong analytics skills with experience using Google Analytics, Salesforce, Pardot, Hubspot, HotJar and Looker Studio
- Experience with Organic and Paid Social and managing social media calendars
- Experience with ABM and campaign optimization, including running A/B tests and crafting effective email and social copy for various funnel stages