Digital Marketing Manager

Job title: Digital Marketing Manager

Job Description

• Develop and execute the hotel’s digital marketing and e-commerce strategy.
• Drive direct online revenue, brand.com performance and conversion.
• Manage digital campaigns across Google Ads, social media, metasearch and other paid channels.
• Manage OTA sponsored ads and promotional campaigns across channels such as Booking.com and Expedia to maximize hotel visibility.
• Monitor key performance indicators including ROAS, conversion, traffic and revenue contribution.
• Work closely with Revenue Management, Distribution, Sales and Reservations on tactical campaigns and promotions.
• Optimize the hotel’s digital booking journey and identify opportunities to improve conversion.
• Manage digital content across website, social media, email and other online channels.
• Support SEO, SEM, CRM and marketing automation activities.
• Manage digital marketing budgets and optimize media spend.
• Analyze campaign and website performance and provide actionable recommendations.
• Coordinate with agencies and internal teams to ensure effective execution.
• Ensure all digital activities are aligned with Fairmont and Accor brand standards.

Qualifications

• Bachelor’s degree in marketing, Business, Communications or a related field.

• Minimum 2 years of experience in digital marketing and e-commerce.

• Fluent English and native-level Turkish

• Hospitality, luxury or travel industry experience is preferred.

• Strong knowledge of hotel e-commerce, direct booking and digital customer journey.

• Hands-on experience with Google Ads, GA4, Meta Business Manager and Google Search Console.

• Knowledge of SEO, SEM, paid media, metasearch and social media marketing.

• Strong understanding of ROAS, conversion rate, CPA and other digital KPIs.

• Experience with CRM, CMS and marketing automation tools is preferred.

• Strong analytical, commercial and project management skills.

• Ability to work collaboratively with colleagues across all departments and levels

• Additional Information

• At Fairmont Quasar Istanbul managed hotel, we support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

• Our Commitment To Diversity & Inclusion

• We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

• LET YOUR PASSION SHINE

• We foster our creativity, our excellence and progressiveness. We interconnect with each other and our environment, to create a new kind of quiet luxury. With us, you can take pride in being part of a wider global team leading the way in local sustainability initiatives. Working together with our communities, we will empower you to make your own meaningful impact.

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