About this role
Primary Purpose
The primary purpose of the Digital Marketing Manager, Coatings, Inks, & Adhesives (CIA) is to develop, execute, and report on customer-facing strategic marketing plans and activities in collaboration with suppliers and product management. This role is responsible for the successful implementation of traditional and digital marketing campaigns for ChemPoint to maximize new business.
Success in this role requires prior marketing experience within the personal care and/or nutrition industries, including familiarity with formulation-driven products, supplier collaboration, and customer decision-making in CIA markets.
What You'll Do
-
Partner with Product Managers, Industry Managers, Market Developers, Business Development, Technology, and supplier partners to translate business priorities into targeted marketing strategies by industry, product line, application, and customer segment.
-
Define priority customer segments, target markets, applications, and account lists using market research, supplier input, CRM data, SEO/AEO insights, and sales funnel performance.
-
Develop market insights, create technical and commercial content, execute multi-channel campaigns, and leverage performance data to drive demand generation and new business growth.
-
Plan and execute strategic marketing plans that increase product demand, enhance supplier and brand visibility, generate qualified leads, and support new business development.
-
Create supplier-facing presentations and performance reports that connect market insights to business recommendations.
-
Utilize CRM and analytics tools to monitor impressions, website traffic, keyword rankings, conversion rates, marketing leads, sales leads, opportunities, and revenue outcomes.
-
Identify root causes of funnel performance changes and recommend corrective actions for underperforming products, campaigns, content, or market segments.
-
Perform other related duties as assigned.
-
What You'll Need
-
Bachelor’s degree from an accredited four-year