About this role
About the Role The Digital Marketing Manager owns the development, execution, and optimization of CNH Capital’s digital marketing strategy, driving growth, engagement, lead generation, and conversion across digital channels. This role serves as the organization’s digital marketing leader, translating priorities into integrated programs that deliver data-driven customer experiences and measurable business results. It covers the strategy, performance, and evolution of CNH Capital’s digital ecosystem, including the Customer Data Platform (CDP), lead generation, website, social media, digital advertising, text messaging, and emerging channels. What You'll Do
- Own the digital channel strategy and determine the optimal mix of digital channels—including web, paid media, social, email, SEO, CDP, and SMS—to deliver business and marketing objectives; develop and execute channel activation plans aligned with campaign objectives and business priorities; lead the development and management of an integrated digital ecosystem connecting customer data, content, channels, and marketing technology; direct execution across owned, earned, and paid digital channels to ensure a cohesive customer experience and maximize marketing effectiveness.
- Audience Targeting and Personalization Own audience segmentation strategy, leveraging CDP and other data sources to improve targeting precision and campaign effectiveness. Design, build, and manage personalized customer journeys across digital touchpoints. Establish targeting and personalization frameworks that ensure
- Collaborate with the Business Strategy Marketing Manager to ensure marketing strategies are activated through digital channels, while leveraging data, insights, and technology to optimize performance, maximize ROI, and strengthen customer and dealer engagement.