Digital Marketing Lead

Digital Marketing Lead Job at ASHEC Consulting

ASHEC Consulting - Our client is recruiting to fill the position below:

Job Position: Digital Marketing Lead

Job Location: Ogbomoso, Oyo

Employment Type: Full-time (Remote)

Job Summary

• The Digital Marketing Lead will be responsible for leading and driving the organisation’s entire digital marketing function, creative strategy, and online visibility.
• The role combines strategy, creativity, team leadership, advertising, SEO, content, lead generation, analytics, and campaign management to achieve measurable business growth.

Key Responsibilities

• Develop and implement the organisation’s overall digital marketing strategy and monthly marketing plans.
• Lead and coordinate the Digital Marketing Department, including providing creative direction for digital campaigns and content.
• Plan, execute, monitor, and optimise digital marketing campaigns across relevant platforms.
• Develop creative concepts and campaign ideas that effectively communicate the organisation’s brand, products, and services.
• Oversee Meta Ads and other paid advertising activities.
• Ensure efficient advertising spend, lead generation, conversion, and campaign performance.
• Lead the organisation’s SEO strategy, including keyword research, website optimisation, content optimisation, organic traffic growth, and search visibility.
• Monitor rankings, organic traffic, technical SEO, backlinks, and conversions.
• Direct the organisation’s digital content, creative content, and social media strategy to ensure consistency with business and brand objectives.
• Develop strategies for lead generation, customer acquisition, engagement, and conversion.
• Monitor website and digital marketing performance using analytics and reporting tools.
• Prepare regular digital marketing reports for management, highlighting performance, challenges, opportunities, and recommended actions.
• Conduct competitor and market analysis to identify new digital growth and creative opportunities.
• Manage campaign calendars, budgets, timelines, deliverables, and external digital marketing vendors where applicable.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 3–5 years of experience in digital marketing, with demonstrated experience in Ads, SEO, and creative digital marketing.
• Proven experience leading or coordinating a digital marketing team.
• Strong knowledge of Google Ads, Meta Ads, SEO, Google Analytics/GA4, and Google Search Console.
• Strong creative thinking, analytical, communication, project management, and leadership skills.
• Ability to work with digital marketing tools, reporting platforms, content teams, and creative professionals.