About this role
Overview
A Digital Marketing & Growth Specialist is needed at Home Health Limited to drive brand visibility, qualified leads and new client acquisition. This is not just a social media role; the candidate should understand digital marketing as a growth and customer acquisition function.
Responsibilities
- Develop and execute HHL’s digital marketing strategy.
- Research and refine target audiences in Nigeria and the diaspora.
- Manage campaigns across Meta and Google Ads.
- Improve SEO and Google search visibility.
- Manage social media and create content that builds trust and generates leads.
- Test campaigns, messaging, creatives and landing pages.
- Improve conversion from ads/search to WhatsApp, enquiries, consultations and onboarding.
- Track performance and continuously optimise what works.
Requirements
- 2–4+ years of digital or growth marketing experience.
- Strong experience with Meta Ads and Google Ads.
- Good understanding of SEO, analytics and conversion tracking.
- Proven experience generating leads or customers through digital marketing.
- Strong content and copywriting skills.
- Comfortable with Canva or similar creative tools.
- Self-directed, analytical and focused on measurable results.