Digital Marketing Expert

Digital Marketing Expert

Location: Beaverton, Oregon (Hybrid: On-site Monday-Thursday, and can work from home on Fridays)

Role Overview

This organization is seeking a skilled Digital Marketing Expert to drive strategic brand initiatives for an iconic basketball line. The successful candidate will spearhead digital marketing concepts, developing a creative vision that connects seasonal releases with key cultural moments. Collaborating with cross-functional team members, this professional will guide projects from ideation through execution within a dynamic and matrixed corporate environment.

Key Responsibilities

• Formulate and execute comprehensive digital marketing strategies that align with the specific brand culture and community expectations.

• Generate innovative ideas and insights to deliver a cohesive, forward-looking creative marketing vision.

• Ensure seamless integration and connectivity across seasonal product releases, cultural moments, and digital touchpoints.

• Manage complex workstreams in a fast-paced environment, maintaining strong communication channels across multiple team departments.

• Collaborate with key stakeholders and team members to drive project deliverables to successful completion.

• Required Qualifications

• Education: Bachelor’s degree or equivalent professional experience.

• Experience: At least 5+ years of experience in Global Digital Marketing, with a deep understanding of basketball and relevant athletic culture.

• Technical

Skills

• Advanced expertise in KeyNote, with the ability to build compelling, professional presentations for internal and external stakeholders.

• Preferred Qualifications

• Proven experience managing complex digital ecosystems, e-commerce channels, and social media platforms.

• Strong familiarity with influencer culture management and digital community engagement.

• Excellent communication skills with a demonstrated ability to thrive in ambiguous, matrixed environments.

• Prior experience within the athletic footwear, apparel, or consumer goods industry.