About this role
Digital Marketing Executive - Rome Business School Nigeria
Location: Ikeja, Lagos
Employment Type: Full-time
Job Description
- We’re seeking a Digital Marketing Executive to optimize campaigns, generate qualified leads, and strengthen our institution’s digital presence.
Key Responsibilities
- Drive student recruitment and enrollment growth through effective digital marketing initiatives across major online platforms
- Monitor and evaluate campaign performance to ensure optimal reach, engagement, and conversion outcomes
- Maintain a strong, user-friendly institutional digital presence that supports academic information delivery and brand credibility
- Ensure digital messaging and promotional materials are aligned with institutional objectives and intake timelines
- Deliver periodic performance insights to support strategic decision-making and continuous improvement
- Support institutional visibility through market awareness and competitive landscape assessments
- Maintain consistency and accuracy in institutional marketing materials across digital and print channels
- Work collaboratively with internal teams to strengthen student experience, communication effectiveness, and institutional reputation
Requirements
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BSc, HND, or OND in Marketing or a related field
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Minimum of 3 years’ experience in digital marketing, preferably within the education sector
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Strong Excel skills and experience using CRM systems (e.g., Zoho) for student lead tracking
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Hands-on experience with SEM, Facebook, Instagram, LinkedIn, and social media management
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Knowledge of email marketing
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Familiarity with marketing research tools such as SEMrush
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Strong communication skills with an understanding of communication philosophy
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Relevant marketing certifications are an added advantage
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What We Offer?
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Exposure to multi-channel digital marketing and data-driven decision-making within the education sector
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Continuous learning through hands-on campaign optimization, analytics, and market research
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An inclusive workplace that values ideas, innovation, and continuous improvement
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Opportunity to build a strong portfolio of education-focused digital marketing achievements
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Competitive salary aligned with experience and qualifications
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A collaborative and international work environment.
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Structured work environment with access to necessary tools and resources
Application Closing Date
19th November, 2026.
Note: Only shortlisted candidates will be contacted.