Digital Marketing Executive (Performance Marketing)
About this role
Job title: Digital Marketing Executive (Performance Marketing)
Location: Sangotedo, Lagos
Employment Type: Hybrid / Full-time (Two days on-site)
Job Function: Marketing
Reports to: Head of Marketing / Managing Director
Key Responsibilities
- Develop and implement digital marketing strategies aligned with business objectives to increase brand awareness, generate qualified leads, and drive property sales.
- Plan, execute, and optimize paid advertising campaigns across Facebook, Instagram, TikTok, YouTube, and Google Ads.
- Manage advertising budgets to maximize Return on Investment (ROI) and campaign performance.
- Conduct A/B testing on ad creatives, audiences, landing pages, and copy to improve campaign effectiveness and conversion rates.
- Design, implement, and optimize sales funnels and landing pages to increase lead generation and customer conversion.
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