Digital Marketing Executive

Digital Marketing Executive

Job Type Full Time Qualification BA/BSc/HND

Experience

• Location Lagos
• Job Field Marketing and Communication

Description

• Your Job is to plan, develop, and implement all aspects of digital marketing strategy to reach more people, increase our income, and build stronger relationships with our audiences.

Responsibilities

• Lead the planning and execution of the digital marketing strategies to promote Maybrands' services to customers.
• Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
• Manage online customer acquisition and retention programs including SEO, email, affiliate marketing, graphics and social marketing.
• Investigate, recommend, and implement new enhancements that can increase revenue, brand awareness, and improve overall customer experience by analyzing the results of ongoing efforts.
• Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content, including testing to optimize results
• Use Google Analytics and other business tracking tools to make strategic and tactical recommendations
• Benchmark, measure, and analyze results of online marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program, and future online marketing initiatives.
• Cooperate with the web developers to make necessary changes to the website if necessary
• Perform keyword research in coordination with Maybrands business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword-specific
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer video briefs, customer case studies, blog posts, posts from analysts and customers)
• Keeping up to date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post.