Digital Marketing Executive

About the Job

• The KOKO Group is looking for a motivated, articulate and resourceful individual to join our operations. The company leverages its rich blend of media and information expertise to deliver unique solutions to various sectors. KOKO is committed to innovation, growth, and providing value to both its clients and society at large.

This is a full-time, on-site role for a Digital Marketing Executive, located in Lagos. The Digital Marketing Executive will be responsible for developing, implementing, and managing marketing campaigns that promote KOKO's products and services.

• Day-to-day tasks include managing social media marketing, creating web content, analysing web analytics, and communicating marketing strategies effectively.

Responsibilities

Paid Advertising & Performance Marketing:

• Develop and manage Facebook, Instagram, Google, TikTok, and YouTube Ads.
• Optimise ad budgets and strategies for maximum return on ad spend (ROAS).
• Track and analyse ad performance using Google Analytics & Meta Business Suite.
• Implement retargeting strategies to boost conversions.

Social Media Growth & Content Strategy:

• Develop and execute social media content plans to grow brand presence.
• Work with content creators and designers to create engaging posts, videos, and reels.
• Manage influencer partnerships and brand collaborations.
• Monitor engagement, followers, and community interactions.

Website Optimisation & SEO:

• Oversee SEO strategies to improve organic traffic and search rankings.
• Ensure a seamless shopping experience through optimised product pages and landing pages.
• Track website performance and conversion rates.

Email, WhatsApp & SMS Marketing:

• Plan and execute email campaigns for customer retention and promotions.
• Set up marketing automation for lead nurturing.
• Track open rates, click-through rates, and customer engagement.

Data Analytics & Performance Tracking:

• Monitor KPIs (Key Performance Indicators) and adjust marketing strategies accordingly.
• Use Google Analytics, Facebook Pixel, and CRM tools to track customer behaviour.
• Provide weekly and monthly reports on campaign performance and business impact.

Requirements & Qualifications

Education & Experience:

• Bachelor’s Degree in Marketing, Business, or related field with 3+ years experience in digital marketing.

Technical Skills:

• Proven experience with Facebook Ads, Google Ads, TikTok Ads, and Instagram marketing.
• Knowledge of SEO, email marketing, content marketing, and social media strategy.
• Familiarity with tools like Google Analytics, Meta Business Suite, Klaviyo, Mailchimp etc.

Soft Skills:

• Analytical mindset – Ability to interpret data and optimise campaigns.
• Creative thinker – Ability to develop engaging marketing campaigns.
• Strong leadership skills – Ability to manage teams and collaborate cross-functionally.
• Excellent communication and teamwork skills.

Application Closing Date

Not Specified.