Digital Marketing Executive

Digital Marketing Executive

• Job Type Full Time
• Qualification BA/BSc/HND , Diploma
• Experience 4 years
• Location Nairobi
• Job Field Marketing and Communication

Key Responsibilities

• Develop and implement digital marketing strategies aligned with customer acquisition, sales, and revenue targets.

• Manage the company's social media platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, and X.

• Plan and execute digital advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.

• Create engaging digital content, including short-form videos, graphics, photography, carousels, blogs, and promotional materials.

• Develop and manage content calendars and marketing campaigns targeting parents, learners, schools, and other education stakeholders.

• Drive lead generation through targeted campaigns, audience segmentation, retargeting, and conversion optimisation.

• Monitor and manage paid advertising budgets, ensuring efficient customer acquisition costs and measurable returns on advertising spend.

• Manage influencer and content creator partnerships, including sourcing, briefing, coordination, and performance tracking.

• Improve website visibility and traffic through search engine optimisation (SEO), keyword research, and landing page optimisation.

• Develop and execute email and WhatsApp marketing campaigns to nurture leads, encourage engagement, and drive assessment purchases.

• Monitor social media engagement, respond to customer enquiries, and ensure potential sales leads are promptly referred to the sales team.

• Track and analyse campaign performance using relevant digital analytics and advertising tools.

• Prepare regular marketing performance reports covering leads, conversions, customer acquisition costs, campaign performance, and revenue contribution.

• Work closely with the sales team to align marketing campaigns with business development and revenue objectives.

• Conduct market and competitor research to identify emerging trends, customer needs, and new marketing opportunities.

• Ensure consistency in brand messaging and visual identity across all digital platforms and marketing materials.

• Ensure appropriate consent and safeguarding standards are observed when creating content involving learners and minors.

• Requirements & Qualifications

• Bachelor's degree or diploma in Marketing, Digital Marketing, Communications, Media, Design, Business, or a related field.

• At least 4 years of proven experience in digital marketing, with hands-on experience in campaign management and content production.

• Demonstrated experience managing social media platforms and developing effective digital marketing strategies.

• Strong videography, photography, graphic design, and video editing skills.

• Proven experience managing paid advertising campaigns, particularly Meta Ads and Google Ads.

• Demonstrated ability to generate leads, drive conversions, and achieve measurable marketing results.

• Proficiency in Google Analytics 4, Meta Ads Manager, Google Ads, Google Search Console, and relevant content creation tools.

• Experience in SEO, email marketing, WhatsApp marketing, and digital lead generation.

• Strong analytical and reporting skills, including the ability to track campaign performance, customer acquisition costs, and return on advertising spend.

• Excellent written and verbal communication skills in English and Kiswahili.

• A strong portfolio demonstrating previous digital marketing campaigns, content creation, and measurable results.

• Added Advantage

• Experience in EdTech, education, career guidance, digital platforms, or subscription-based services.

• Experience marketing to parents, teenagers, students or educational institutions.

• Familiarity with the Kenyan education system, including CBE, KJSEA, KCSE, and KUCCPS.

• Experience managing influencer and content creator partnerships.

• Knowledge of motion graphics, animation, and advanced video editing.

• Own camera and content production equipment.

• Key Competencies

• Strong digital marketing and campaign management skills.

• Excellent creativity, storytelling, and content development abilities.

• Commercial awareness and a results-oriented mindset.

• Strong analytical, reporting, and problem-solving skills.

• Ability to translate marketing activities into measurable business outcomes.

• Excellent communication and interpersonal skills.

• Strong organisational and time management skills.

• Ability to work independently and deliver quality work with minimal supervision.

• Attention to detail and brand consistency.

• Professionalism, integrity, and discretion when working with children and young people.

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