About this role
Talent Insider
Job Description:
- Lead two Performance Marketing teams while managing coordination with external advertising vendors.
- Build digital marketing strategies using campaign results, market trends, customer behavior, and business objectives as key inputs.
- Evaluate campaign performance and translate findings into actionable recommendations for continuous growth.
- Work closely with the Group Creative team to align creative materials with campaign goals and performance learnings.
- Identify relevant digital trends and campaign opportunities, then communicate strategic insights and recommendations to management to support decision-making.
Job Requirements
- Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related discipline.
- Minimum 3–5 years of Digital or Performance Marketing experience, ideally with exposure to managing teams or external vendors.
- Solid knowledge of Meta Ads, Google Ads, and digital campaign performance.
- Strong data-driven analytical and strategic thinking, combined with good visual judgment and the ability to understand creative effectiveness through performance data.
- Strong communication, coordination, and problem-solving abilities, with a proactive and commercial mindset to convert insights into practical strategies.
Skils:
- Digital Marketing