Digital Marketing & Content Specialist

Role overview

Svitla Inc. is looking for a Digital Marketing & Content Specialist who loves turning complex ideas into content that actually resonates with B2B decision-makers. This is a hands-on role where you'll own the full content lifecycle — from spotting a great topic and interviewing subject-matter experts, to writing, editing, optimizing, and publishing the final piece.

Market Focus: Australia

Schedule: 7:00 AM start (to overlap with Australian business hours)

What You'll Do

• Content Strategy & Production

• Own the end-to-end content process: research, SME interviews, outlining, writing, editing, and publishing.

• Write articles, thought leadership pieces, case studies, service pages, and landing pages.

• Interview Australian business leaders and technical specialists to turn their expertise into engaging content.

• Translate complex technology and business topics into clear materials for both C-level and technical audiences.

• Adapt tone and messaging for the Australian market while staying true to the company's brand voice.

• Maintain a consistent publishing schedule aligned with the editorial calendar.

• Collaborate with marketing, design, development, and Australian stakeholders to move projects from idea to publication.

• SEO & Website Content Optimization

• Conduct keyword, competitor, and content gap research to identify new content opportunities.

• Optimize content for SEO — structure, metadata, internal linking, and readability.

• Create and update website pages via the CMS.

• Continuously improve existing content based on performance data and market shifts.

• Paid Digital & Performance Reporting

• Set up and manage paid campaigns across Google Search, LinkedIn, and Meta.

• Write campaign messaging, ad copy, and landing page content.

• Configure and maintain conversion tracking across websites and ad platforms.

• Monitor performance and prepare regular reports with actionable recommendations.

• What We're Looking For

• 3+ years of experience in B2B content writing, content marketing, or a combined content/digital marketing role.

• Exceptional English writing and editing skills for an international business audience.

• A strong portfolio — articles, case studies, service pages, landing pages, or thought leadership content.

• Proven ability to independently research, write, edit, and publish long-form content.

• Experience interviewing business leaders or subject-matter experts.

• Ability to make complex technical topics genuinely clear and interesting.

• Solid understanding of SEO fundamentals — keyword research, search intent, on-page optimization.

• Experience working with a CMS.

• Strong organizational skills — comfortable juggling multiple content projects at once.

• Ability to work independently within an agreed strategy, across teams and time zones.

• Nice to Have

• Working knowledge of Google Ads, LinkedIn Campaign Manager, or Meta Ads Manager.

• Experience with web analytics, conversion tracking, and performance reporting (GA4, Google Tag Manager).

• Background writing for IT services, software development, AI, cloud, or data industries.

• Experience writing for Australian audiences or familiarity with the Australian market.

• Understanding of B2B lead generation funnels and long sales cycles.

• Experience producing technical case studies based on SME interviews.

• Experience managing paid search or paid social campaigns for B2B companies.

• We offer

• US and EU projects based on advanced technologies.

• Competitive compensation based on skills and experience.

• Regular performance appraisals to support your growth.

• Flexibility in workspace, either remote or our welcoming office.

• Bonuses for article writing, public talks, other activities

• Generous time off, including vacation, national holidays, sick leaves, and family days.

• Personalized learning programs tailored to your interests and skill development.

• Free tech webinars and meetups organized by Svitla.

• Regular corporate online activities.

• Awesome team and a friendly, supportive community!

• Why join Svitla

• Svitla Systems is a global digital solutions company headquartered in the U.S. and operating across the Americas, Europe, Asia, and APAC. Since 2003, we have served a wide range of clients - from innovative start-ups to Fortune 500 companies. Our success is built on partnership. By integrating seamlessly with clients' teams, we create lasting collaborations that drive real results. We are strong advocates of workplace flexibility, remote culture, individual approach to professional and personal growth.

• Our global mission is to build a business that contributes to wellbeing of our partners, personnel, and their families, improves our communities, and makes a lasting difference in the world. Together, we are coding a brighter tomorrow - and living it.

• Join us!