Digital Marketing Consultant

Digital Marketing Consultant at Norak Technologies Ltd

• Job Type Contract
• Qualification BA/BSc/HND
• Experience 2 - 3 years
• Location Lagos
• Job Field Marketing and Communication

Key Responsibilities

• Develop and implement effective digital marketing strategies aligned with the company's business goals.

• Manage and grow the company's presence across LinkedIn, Instagram, Facebook, X and other relevant social media platforms.

• Create and manage engaging, professional, and industry-relevant content for social media and other digital channels.

• Build and maintain a strong LinkedIn presence, including company page management, content development, networking, and B2B lead generation.

• Identify and target potential clients within relevant industries for the company's IT solutions.

• Generate qualified leads through social media, content marketing, email marketing, LinkedIn outreach, and other digital channels.

• Develop campaigns that increase brand awareness, website traffic, engagement, and lead generation.

• Research market trends, competitors, customer needs, and opportunities within the technology and software space.

• Work closely with the Sales and Business Development teamsto convert digital leads into business opportunities.

• Monitor and analyze campaign performance using relevant digital marketing analytics tools.

• Prepare regular reports on social media growth, engagement, leads, conversions, and overall campaign performance.

• Optimize digital campaigns based on performance data and market trends.

• Support the development of marketing materials, presentations, newsletters, and other promotional content.

• Stay up to date with emerging digital marketing trends, tools, platforms, and best practices.

• Qualifications and Requirements

• Bachelor's Degree or equivalent qualification in Marketing, Communications, Business Administration, Mass Communication, or a related field.

• 2–3 years of proven experience in Digital Marketing, preferably within an IT, software, technology, SaaS, or B2B environment.

• Strong knowledge of LinkedIn and other major social media platforms.

• Demonstrated experience managing professional/company social media accounts.

• Strong understanding of B2B digital marketing and lead generation.

• Experience with LinkedIn prospecting and outreach is highly desirable.

• Good knowledge of content marketing, social media marketing, email marketing, SEO, and paid digital advertising.

• Ability to develop content that communicates complex IT/software solutions in a simple and engaging manner.

• Experience using digital marketing analytics and reporting tools.

• Strong written and verbal communication skills.

• Excellent research, analytical, organizational, and project management skills.

• Ability to work independently, manage deadlines, and deliver results with minimal supervision.

• Strong understanding of digital marketing metrics such as reach, engagement, CTR, leads, conversion rate, and ROI.

• Experience working with tools such as Canva, Meta Business Suite, Google Analytics, LinkedIn tools, email marketing platforms, or similar tools is an added advantage.

The ideal candidate should be:

• Results-driven and data-oriented

• Creative and strategic

• Strong on LinkedIn and social media

• Experienced in B2B lead generation

• Comfortable marketing technology/software solutions

• A strong communicator and content creator

• Proactive and able to work independently

• Able to translate digital marketing activities into measurable business results

• Deadline: Not specified