About this role
Key Responsibilities
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Strategic Leadership
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Lead Shell Mobility Thailand’s digital strategy to grow brand preference and business performance per business plan.
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Aligning with global brand & communications strategies.
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Digital Marketing & Communication
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Build a strong digital foundation for customer engagement across all touchpoints.
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Drive online-to-offline conversion—from mobile to forecourt/storefront.
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Manage Shell’s digital channels: LINE Official Account, website, Facebook, mobile app etc.
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Customer Experience & Innovation
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Develop in-store digital experiences: screens, pickup systems, signage, connected vehicles.
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Create seamless customer journeys across digital and physical platforms.
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Media & Campaign Management
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Oversee paid, owned, and earned media strategies (search, influencers, partnerships).
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Inspire and manage creative, media, CRM, and digital agencies.
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Ensure relevant and effective digital communication.
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Social Media & Reputation
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Lead social media community management and social listening.
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Protect and enhance Shell’s brand reputation online.
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Performance & Optimization
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Track digital performance and analyze data for budget and strategy improvements.
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Coordinate with global and local teams to ensure strategic alignment.