About this role
Key Responsibilities
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Develop and execute digital marketing campaigns to promote Techbrandex's renewable energy products, services, and training programmes.
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Create, schedule, and publish engaging content across social media platforms, including LinkedIn, Instagram, Facebook, X (Twitter), TikTok, and YouTube.
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Manage the company's website content, ensuring it remains current, engaging, and optimized for search engines (SEO).
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Plan and implement email marketing campaigns and marketing automation workflows.
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Support lead generation initiatives through organic and paid digital marketing campaigns.
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Monitor and optimize campaign performance using analytics tools such as Google Analytics, Meta Business Suite, and LinkedIn Analytics.
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Collaborate with the Sales and Business Development teams to develop digital campaigns that generate qualified leads.
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Create and manage digital advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
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Produce and coordinate multimedia content, including graphics, short videos, blogs, newsletters, and customer success stories.
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Monitor online conversations and engage with customers to strengthen brand awareness and reputation.
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Conduct competitor analysis and market research to identify new digital marketing opportunities.
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Track key performance indicators (KPIs) and prepare weekly and monthly digital marketing performance reports.
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Ensure all digital marketing activities align with Techbrandex Energy's brand guidelines and corporate communication strategy.