Digital Marketing Associate

Digital Marketing Associate

Overview

The Digital Marketing Associate will own our day-to-day online presence across social media and our website. From content calendar to paid campaign execution, you will drive engagement, grow our audience, and generate leads that support business growth.

Responsibilities

• Manage company social media platforms daily, including YouTube; create content calendar and schedule posts.

• Content Creation: Develop engaging written copy, conceptualize content ideas, and curate content for all platforms to drive engagement and brand growth.

• Develop and execute result-driven campaign strategies that convert; own campaign calendar from concept to review.

• Continuously pitch innovative campaign ideas to the Marketing Manager; create pitch decks and ROI forecasts.

• Run and optimize paid ads (Meta, Google), manage budget, track performance, and prepare post-campaign compliance reports.

• Generate leads, drive web traffic, and convert online followers into clients.

• Track reach and engagement; submit weekly/monthly performance reports.

• Update website content and handle basic SEO to improve visibility.

• Qualifications & Skills

• Experience: Minimum 2 years in digital marketing.

• Tools: Proficient in Instagram, TikTok, Facebook, YouTube, Canva, CapCut, Meta Ads & Google Ads.

• Soft Skills: Creative eye, ability to write engaging captions, self-starter who can work with minimal supervision.