Digital Marketing Assistant Manager

Digital Marketing Assistant Manager

Hanover, Maryland | Marketing | Hybrid | $70,000 to $75,000 | Job ID: 181584

Job Summary

Digital Marketing Assistant Manager – Maryland/Philadelphia Market Join a growing, multi-location organization in the gaming, hospitality, entertainment, and restaurant space. This opportunity is ideal for a hands-on digital marketer who wants ownership of sophisticated, enterprise-level search campaigns and is eager to make a measurable impact across multiple brands.

Digital Marketing Assistant Manager Benefits & Compensation

• Competitive salary range of $70,000–$75,000
• Hybrid work schedule with approximately 2–3 onsite days per week and flexible onsite arrangements
• Exposure to multiple brands and properties in a dynamic industry
• Opportunity to influence paid, organic, and emerging AI search strategies at scale

Digital Marketing Assistant Manager Requirements & Qualifications

• 2–3+ years of direct search/SEM campaign management experience
• Proven ability to independently manage paid search campaigns from strategy through optimization and reporting
• Strong experience with Google Ads and Google Analytics 4
• Experience managing significant paid search budgets
• Bachelor’s degree in Marketing, Communications, Media, or related discipline, or equivalent professional experience
• Ability to obtain and maintain any required gaming license in the applicable jurisdiction

Digital Marketing Assistant Manager Preferred Background & Skills

• Experience within an agency or sophisticated in-house digital marketing environment
• Strong Excel skills and experience with reporting and analytics
• Familiarity with SEO strategy and web analytics
• Experience with Google Ads Editor, Google Tag Manager, Semrush, Looker Studio, Sitecore, Schema, or project management platforms
• Google Ads and Google Analytics 4 certifications are a plus
• Hospitality or gaming industry experience is beneficial but not required

Digital Marketing Assistant Manager Day-to-Day Responsibilities

• Manage and optimize enterprise-level paid search/SEM campaigns, primarily through Google Ads
• Help oversee a $1M+ annual paid search budget, including bid management, budget allocation, and forecasting
• Conduct keyword research, develop ad copy, and establish bidding strategies to meet KPIs
• Develop and execute A/B testing and learn strategies for continuous improvement
• Analyze campaign performance regularly and translate data into actionable recommendations
• Collaborate with internal teams, agencies, and vendors across multiple properties and business units
• Support SEO strategy efforts, including keyword analysis, content optimization, and technical site enhancements
• Utilize tools such as Google Analytics 4, Google Search Console, Semrush, and Google Ads Editor
• Stay current on evolving SEM, SEO, and AI search trends and share insights with team members

This role offers a unique chance to grow professionally while working with a respected organization that values creativity, data-driven decision-making, and collaboration.

Morgan Crawley

Area Director

Additional Information At Goodwin Recruiting, our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, color, marital or family status, national origin, disability, religion, veteran status, sexual orientation, gender identity has no bearing on whether they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We work hard to identify a broad slate of candidates for each of our clients, with many hiring success stories to share.