Digital Marketing and Communications Specialist

Job title: Digital Marketing and Communications Specialist

Job Profile: External Relations and Advancement Specialist 2

Job Family: External Relations and Advancement

Time Type: Full time

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications: Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Description: The Digital Communications & Marketing Specialist supports the communication and marketing functions of the Herberger Institute for Design and the Arts at Arizona State University. These responsibilities include, but are not limited to, the development and deployment of social media strategies and the curation of content for social media and website use. The position entails cultivating content to maintain and enhance the strategic online presence of the Institute, monitor and report social media and website analytics, contribute to Institute-wide digital communication efforts, and assist with miscellaneous needs related to the capture of audio/video/photographic content in support of the Institute’s communications and marketing departments.

Position

Salary

Range:

• $53,000 - $58,500 annually, depending on experience within posted range

Essential Duties:

• Develops and execute social media strategies.
• Maintains a social media and website content calendar.
• Attends events to conduct real-time social media promotion.
• Researches trends and innovations in digital marketing.
• Researches and develops brand-specific and strategic content for targeted distribution over the Office of the President social media channels
• Analyze social media and web analytics and generate performance reports.
• Engages with marketing and communications representatives across ASU academic and business units to source content.
• Contributes to the development and execution of social media advertising strategies.
• Maintains and adheres to the ASU Office of the President brand voice and tone.
• Assists with capturing video/audio/photographic content as needed (personally or w/ a vendor).
• Facilitates transcription and storage of digital assets as needed

Desired Qualifications:

• Evidence of effective communication skills
• Experience in developing effective social media campaigns.
• Experience in developing email marketing campaigns.
• Experience in using Google Analytics, Salesforce, Salesforce Marketing Cloud/ Marketing Cloud Account Engagement, Exact Target, Hootsuite, and Social Media Studio or related analytical tools.
• Demonstrated knowledge of managing paid digital and social campaigns.
• Experience structuring, managing, and tracking Salesforce Marketing Cloud/ Marketing Cloud Account Engagement email campaigns, analytics, and subscribers.
• Experience working in a higher education and/or executive environment a plus.

Working Environment:

• Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse; required to stand for varying lengths of time and walk moderate distances to perform work.
• Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds.

Department Statement:

The Herberger Institute comprises six schools: ASU FIDM; the School of Art; The Design School; The Sidney Poitier New American Film School; The GAME School; and the School of Music, Dance and Theatre; as well as the ASU Art Museum and the ASU FIDM Museum. With programs ranked top 20 and more than 135 degree and certificate options in art, architecture, dance, design, fashion, film, gaming, media arts and sciences, music, and more, plus expert faculty, state-of-the-art immersive media facilities, notable performing arts venues, and national and international partnerships, the Herberger Institute is a powerhouse of art, culture and design and a model of inclusive excellence.

In a rapidly changing world, design and the arts aren’t luxuries—they’re essential. At the Herberger Institute, we harness the transformative power of creativity to solve real-world challenges and shape a more compassionate, connected future.

Our students work across disciplines—combining science, engineering, design, storytelling and the arts—to create solutions that benefit people and the planet. We’re expanding access, removing barriers and providing the resources students need to thrive, because the talent to shape the future is already here.

Together, we’re designing not just new careers, but new systems of care, connection and possibility.

Why work at ASU - https://cfo.asu.edu/why-work-asu

Flexible work options (unit/school discretion)

• Alternative work schedules can include four, 10-hour workdays in a workweek; a nine-day, 80-hour schedule over two workweeks for exempt employees only; and staggered start and stop times.
• Hybrid work is an arrangement where employees spend a minimum of 60% of their regular workweek at their primary ASU work location. Dean or vice president-level approval is required.

Driving Requirement: Driving is not required for this position.

Location

Campus: Tempe

Funding: No Federal Funding