Digital Marketer

Torah Holding's Limited – Digital Marketer

Location: Abuja (FCT)

Employment Type: Full-time

Department: Marketing

Reports To: Marketing Manager or Managing Director

Job Summary

• The Digital Marketer will be responsible for planning, executing, and monitoring digital marketing campaigns to increase brand awareness, generate leads, attract customers, and drive revenue.
• The successful candidate will use digital platforms, online advertising, email marketing, and analytics tools to achieve the company’s marketing objectives.

Key Responsibilities

• Develop and implement digital marketing strategies.

• Plan and execute online advertising campaigns across relevant platforms.

• Manage and optimise paid advertising campaigns on platforms such as Facebook, Instagram, Google, and LinkedIn.

• Collaborate with content creators and social media personnel to develop engaging marketing content.

• Manage email marketing campaigns and customer communication.

• Support website content updates and search engine optimisation (SEO).

• Identify online channels for lead generation and customer acquisition.

• Monitor website traffic, campaign performance, and online engagement.

• Conduct market research to identify customer needs and digital marketing opportunities.

• Track advertising expenditure and ensure campaigns deliver value.

• Analyse campaign data and recommend improvements.

• Prepare weekly and monthly digital marketing reports.

• Key Performance Indicators (KPIs)

• Number of qualified leads generated.

• Cost per lead and customer acquisition cost.

• Website traffic and conversion rate.

• Return on advertising spend (ROAS), where applicable.

• Email campaign performance.

• Digital campaign revenue and overall marketing ROI.

• Qualifications and Requirements

• HND or Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.

• Minimum of 2 years of relevant experience is preferred.

• Practical knowledge of digital advertising platforms.

• Understanding of SEO, email marketing, and online lead generation.

• Ability to use digital analytics tools.

• Strong analytical, creative, and problem-solving skills.

• Knowledge of graphic design or video editing is an advantage.

Application Closing Date

Not Specified.