Digital Marketer (Male)

Digital Marketer (Male)

Universe Group Limited - We are a real estate company with a media offshoot, We handle sales of properties, land and estates, we run a property brokerage system, we also handle property shoot which includes editing and compiling both camera and drone shots.

We are recruiting to fill the position below:

Job Title: Digital Marketer (Male)

Location: Abuja (FCT)

Department: Marketing & Communications

Reports To: Managing Director / Marketing Manager

Job Summary

• The Digital Marketer will be responsible for developing and implementing effective digital marketing strategies to increase brand awareness, generate leads, drive sales, and improve the company's online presence.
• The ideal candidate must have practical experience managing digital campaigns, social media platforms, online advertising, and digital analytics.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with company objectives.

• Manage the company's social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and other relevant channels.

• Plan, create, and execute engaging digital marketing campaigns.

• Develop content calendars and ensure consistent online brand communication.

• Manage paid advertising campaigns across Meta Ads, Google Ads, and other relevant platforms.

• Monitor advertising budgets and optimise campaigns for better performance and return on investment.

• Generate quality leads through digital marketing campaigns.

• Conduct market research and competitor analysis to identify digital marketing opportunities.

• Monitor website traffic, social media engagement, and campaign performance.

• Use analytics tools to measure campaign effectiveness and prepare performance reports.

• Work closely with graphic designers, content creators, photographers, and video editors.

• Develop strategies to increase followers, engagement, website traffic, and customer conversion.

• Manage email marketing campaigns and customer communication where applicable.

• Implement SEO strategies to improve online visibility and search engine rankings.

• Identify digital trends, emerging platforms, and innovative marketing opportunities.

• Ensure all digital content aligns with the company's brand identity and communication standards.

• Manage online customer engagement and respond to enquiries professionally.

• Recommend improvements based on campaign data and customer behaviour.

• Key Performance Indicators (KPIs)

• Growth in social media reach and engagement.

• Number of qualified leads generated.

• Website traffic and online visibility.

• Advertising campaign performance and ROI.

• Cost per lead and customer acquisition cost.

• Sales and conversions from digital campaigns.

• Consistency and quality of published content.

• Monthly digital marketing performance reports.

• Required Qualifications and Skills

• Bachelor's degree or relevant certification in Digital Marketing, Marketing, Communications, or related fields.

• 3–5 years of proven digital marketing experience.

• Practical knowledge of Meta Business Suite and Meta Ads Manager.

• Strong knowledge of Google Ads and Google Analytics.

• Experience with SEO, email marketing, and lead generation.

• Excellent content planning and social media management skills.

• Knowledge of Canva, basic graphic design, and content creation tools.

• Strong analytical and reporting skills.

• Understanding of branding, customer acquisition, and online sales strategies.

• Ability to work independently and deliver measurable results.

Application Closing Date

Not Specified.