Digital Marketer

Heritage Dwellings Limited

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Lagos

Employment Type: Full-time

Job Summary

• The Digital Marketer is responsible for supporting the Business Development Manager in driving revenue growth and expanding the company’s customer base across its various business units, including Real Estate/Realtor Services, Land and Property Sales, Leasing, Facility Management Services, and Legal Services.
• The role combines digital marketing, product knowledge, lead generation, sales support, field prospecting, customer engagement, property listing management, portfolio coordination, social media management, content development, flyer coordination, regular digital posting, and marketing campaign execution.
• The Digital Marketer will be responsible for developing and implementing monthly marketing strategies designed to generate qualified leads, increase brand visibility, strengthen customer engagement, and contribute directly to revenue growth.
• The role requires the individual to have a strong understanding of the company's service portfolio and work closely with the Manager overseeing each business unit to develop relevant content and communicate the value of each service effectively to prospective and existing clients.
• The successful candidate will combine digital marketing activities with physical prospecting, weekly events, networking, and field-storming activities to maximize business opportunities.
• The ideal candidate is energetic, target-driven, persuasive, creative, socially active, highly organized, digitally savvy, and passionate about sales, networking, marketing, customer engagement, and closing business in a competitive environment.

Responsibilities

• Digital Marketing, Flyers & Brand Visibility:
• Develop and execute monthly digital marketing strategies aligned with the company's business and revenue objectives.
• Develop and maintain a weekly content calendar covering property listings, land sales, leasing opportunities, facility management services, legal services, company activities, promotions, events, and relevant industry content.
• Manage and coordinate the company's social media presence across Instagram, Facebook, X/Twitter, LinkedIn, TikTok, WhatsApp Business, and other approved platforms.
• Coordinate the creation and production of flyers, promotional graphics, videos, adverts, brochures, and other digital marketing materials.
• Work closely with the Manager overseeing each business unit to develop accurate and relevant content for their respective services.
• Coordinate with graphic designers, content creators, photographers, and other relevant vendors where required.
• Ensure all flyers and marketing materials accurately represent the company's services, pricing, properties, promotions, events, and brand standards.
• Ensure approved flyers and marketing materials are posted regularly and consistently across all approved social media platforms and digital channels.
• Ensure there are no prolonged gaps in the company's digital communication and social media activities.
• Ensure property listings, promotional offers, announcements, campaigns, events, and service offerings are posted in a timely manner.
• Maintain consistent posting on WhatsApp Status, including property listings, service offerings, promotional flyers, events, testimonials, and other relevant business content.
• Monitor the performance of posts, flyers, campaigns, and digital content and recommend improvements based on engagement and lead generation.
• Identify emerging digital marketing trends and recommend innovative strategies to improve brand awareness and customer acquisition.

Product Knowledge, Content Development & Client Engagement:

• Develop and maintain comprehensive knowledge of the company's service portfolio, including Facility Management, Realtor/Real Estate Services, Land and Property Sales, Leasing, and Legal Services.
• Understand the features, benefits, processes, pricing, and unique selling points of each service.
• Work closely with the Manager overseeing each business unit to develop accurate and relevant marketing content for their respective services.
• Coordinate the development of service-specific content, including social media posts, flyers, videos, educational materials, promotional campaigns, and client-facing communications.
• Ensure all content accurately represents the company's services and is reviewed and approved by the relevant Manager before publication.
• Translate product and service information into clear, engaging, and customer-focused content that supports lead generation and business development.
• Engage prospective and existing clients digitally through WhatsApp, Instagram, Facebook, LinkedIn, TikTok, email, telephone, and other approved communication channels.
• Respond promptly to digital enquiries and provide accurate information about the company's services.
• Qualify digital prospects based on their needs and requirements and direct qualified leads to the appropriate Manager or business unit.
• Maintain consistent follow-up with prospects generated through digital channels.
• Convert digital enquiries into consultations, meetings, property inspections, service appointments, or other business opportunities.
• Gather customer feedback and market intelligence from digital engagements and share relevant insights with the appropriate Manager.

Lead Generation & Field/Event Prospecting:

• Generate qualified leads through digital marketing campaigns, soc