Digital Marketer

Digital Marketer

Del-York Medi is a full-scale media,marketing and communications company

Digital Marketer

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience 5 - 7 years
• Location Lagos
• Job Field Marketing and Communication

Key Responsibilities

• Develop and implement digital marketing strategies aligned with Del-York Group’s business objectives, brand positioning, and revenue targets across its creative, technology, training, social impact, and other business ventures.

• Plan, manage, and optimise digital campaigns across Instagram, Facebook, LinkedIn, TikTok, X, YouTube, and other relevant platforms to grow audiences, increase engagement, and strengthen brand visibility.

• Set up, manage, and optimise paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other platforms to drive qualified leads, conversions, and return on advertising spend.

• Develop content strategies, campaign concepts, content calendars, and platform specific messaging in collaboration with creative, communications, and business development teams.

• Implement SEO strategies, conduct keyword research and optimise website content and performance to improve search rankings, organic traffic, and online visibility.

• Develop and manage lead generation funnels, landing pages, email campaigns, audience segmentation, retargeting and marketing automation to support customer acquisition and business growth.

• Use Google Analytics 4, Google Search Console, Google Tag Manager, Meta Business Suite, and other analytics tools to track campaign performance, audience behaviour, conversions and marketing expenditure.

• Conduct A/B testing on campaign creatives, messaging, audiences, and landing pages to improve conversion rates, campaign effectiveness and marketing ROI.

• Develop digital marketing dashboards and periodic reports, analyse performance data and provide actionable recommendations to management and relevant business units.

• Conduct competitor analysis, market research, and audience assessments to identify emerging trends, growth opportunities, new digital channels, and strategies for improving market positioning.

• Collaborate with creative, technology, communications, events, and business development teams to execute digital campaigns supporting product launches, creative projects, training programmes, partnerships and social impact initiatives.

• Evaluate and implement digital marketing technologies, analytics integrations and AI-powered tools to improve campaign tracking, marketing efficiency, audience targeting, and measurable business outcomes.

• Requirements and Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Business Administration, Digital Media, or a related discipline.

• 5–7 years of progressive digital marketing experience, preferably within creative agencies, technology businesses, media organisations, training and education, social impact organisations, or other growth-oriented businesses.

• Demonstrable experience developing and executing digital marketing strategies that deliver measurable business outcomes.

• Strong hands-on expertise in Meta Ads Manager, Google Ads, campaign budgeting, audience targeting, retargeting, and performance optimisation.

• Proficiency in Google Analytics 4, Google Search Console, Google Tag Manager, Meta Business Suite, and relevant reporting and analytics tools.

• Practical experience in SEO, conversion rate optimisation, landing page optimisation, email marketing automation, lead-generation funnels, and marketing attribution.

• Experience using content management systems, website analytics, CRM platforms, and marketing automation tools.

• Ability to interpret marketing data, evaluate campaign effectiveness, and translate insights into actionable strategies.

• Strong understanding of digital audience behaviour, platform algorithms, content distribution, and performance marketing principles.

• Experience managing digital campaigns across multiple brands, products, services, or business units.

• Strong project management, communication, copywriting, analytical, and stakeholder management skills.

• A portfolio demonstrating successful campaigns, technical capabilities, and measurable results, including audience growth, leads generated, conversions, revenue contribution, or advertising efficiency.

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