About this role
About the Role Dentsu is seeking an experienced Digital Manager to lead our digital media initiatives, developing and executing integrated strategies across search, social, programmatic, and display advertising to meet business and client objectives. You will drive performance optimization, manage client relationships, budget planning, revenue forecasting, and mentor junior team members. What You'll Do
- Strategic Leadership: Develop and implement integrated digital media strategies across search, social, programmatic, and display advertising to achieve business and client objectives.
- Campaign Management: Oversee end-to-end campaign execution, from planning and setup to optimization and performance analysis, ensuring efficiency and effectiveness.
- Client & Stakeholder Engagement: Serve as the primary client contact for digital media initiatives, providing strategic guidance and ensuring seamless execution.
- Performance & Optimization: Continuously monitor campaign performance, leveraging data analytics and insights to drive optimization and maximize ROI.
- Budget & Revenue Management: Manage digital media budgets, ensuring effective resource allocation and providing accurate revenue forecasting aligned with business goals.
- Process & Efficiency Improvement: Develop process documentation, campaign reporting frameworks, and billing structures to enhance operational efficiency.
- Team Leadership & Development: Mentor and provide guidance to junior team members, fostering a culture of learning and innovation in digital media execution and strategy.