About this role
Digital Manager - Audemars Piguet (Shanghai, China)
The Digital Manager plays a key role in supporting Audemars Piguet's digital ecosystem across China. Based in Shanghai, this position is responsible for the day-to-day management of digital platforms, social media channels, paid media activities, CRM-connected digital initiatives, and content amplification programs.
Working closely with Brand, PR, Retail, CRM and external agency partners, the Digital Manager will help drive brand visibility, client engagement and digital excellence while ensuring consistent execution of regional and local digital initiatives. This role will report to APCN Senior Communication Manager.
- Digital Platform Management — Manage and optimize AP regional digital touchpoints (WeChat Mini Program, owned channels), keep content current and brand-aligned, monitor UX/performance, and support rollout of new digital tools and functionalities.
- Social Media Operations & Brand Storytelling — Coordinate day-to-day social across APCN platforms, plan content calendars and deploy campaigns, and ensure consistent brand narrative and tone across all digital channels.
- Paid Media & Search Marketing — Support paid media and search campaigns, liaise with media agencies for execution and reporting, monitor media KPIs and campaign effectiveness, and prepare campaign analysis and post-campaign reports.
- Influencer & Community Activation — Support KOL/influencer activations from a digital angle, coordinate amplification of events, launches and community initiatives, and assist with content creation, asset deployment and performance monitoring.
- Performance Analytics & Reporting — Track digital KPIs (traffic, engagement, lead generation, conversion), build regular dashboards and management reports, and surface insights and optimization opportunities.
- Budget & Vendor Management — Support digital/social budget management, coordinate contracts, POs and invoice processing, and manage relationships with agencies, platform partners and tech vendors.
- Cross-Functional Collaboration — Partner with Brand, PR, CRM, Retail and Commercial teams to align digital activity with business goals, and support regional/local campaigns, product launches and client programs.
- Innovation & Continuous Improvement — Drive digital innovation, share best practices across the region, and champion optimization based on performance and engagement trends.
Qualifications
- Experience & Tenure — 8+ years in digital marketing, social media, CRM or digital communications, including at least 4 years in a managerial role.
- Luxury & China Digital Expertise — Background in luxury, fashion, watches, jewellery, hospitality or premium lifestyle preferred; deep understanding of China's digital ecosystem (WeChat, Weibo, Xiaohongshu, Douyin and relevant media platforms).
- Campaign & Agency Management — Hands-on experience managing digital campaigns and external agencies/partners end to end.
- Project & Stakeholder Management — Strong project management and organizational skills paired with excellent stakeholder management and communication.
- Analytics & Reporting — Analytical mindset that translates data into actionable insights; proficient in digital analytics and reporting platforms.
- Execution & Prioritization — Detail-oriented with strong execution capabilities; able to manage multiple priorities in a fast-paced environment.
- Mindset & Attributes — Passionate about luxury, craftsmanship and brand storytelling; collaborative, proactive, curious, agile and digitally savvy.
- Languages — Fluent in Mandarin and English; additional Asian languages a plus.
Additional Information
Audemars Piguet offers a competitive and comprehensive compensation and benefits package.
Audemars Piguet is an equal opportunity and affirmative action employer. Audemars Piguet hires without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
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