Digital Lead

About the Role The Digital Lead will drive digital strategy and solutions for Yara China, acting as the subject-matter expert on applying digital technologies, including AI, to grow the business across farmers, distributors, and retail channels. S/he will lead cross-functional teams across DVCS, IT, and commercial functions to ideate, develop, and deploy digital products and services, and to measure adoption and business outcomes. What You'll Do

• Be the digital business partner to the core business YCN; conceptualize, research, and define the digital product strategy with clear priorities and roadmaps, driving AI-enabled value creation.
• Provide strategic leadership to the China DVCS team, setting direction, building capabilities, and ensuring strong execution across digital initiatives.
• Oversee the development and evaluation of user and product requirements aligned with business needs and market realities, and with Yara's commercial and channel strategies.
• Lead the change management agenda for the digital transformation journey, driving communication, stakeholder alignment, and market readiness to secure buy-in and adoption.
• Assess local market dynamics and partner ecosystems, shaping portfolio priorities and go-to-market strategies for digital products.
• Steer the design and execution of Go-To-Market plans to accelerate awareness and adoption among farmers, channel partners, and key stakeholders.
• Lead, inspire, and develop in-country DVCS and IT team members, cultivating a high-performance, collaborative culture.
• Build core digital capabilities in Yara China and expand digital product/service opportunities in collaboration with YCN.
• Champion innovation and incubation of integrated digital solutions tailored to the needs of channels and farmers and positioned to deliver business impact.
• Monitor and evaluate business outcomes from digital deployments, establishing accountability for adoption, performance, and progress against defined targets. What We're Looking For
• Proven leadership with a passion for leveraging digital technologies to transform agriculture-driven business, with experience at the intersection of agriculture, digital innovation, and commercial value creation.
• Extensive experience leading digital transformation, including digital product development, digital operations, or digital marketing, with a track record of delivering tangible business outcomes.
• Demonstrated ability to build and develop high-performing teams and foster trust, collaboration, and cross-functional relationships across China.
• Strong record of driving ambitious digital product and business model innovation, including core-business digitalisation, new channel enablement, digital value propositions, and food chain solution development.
• Exceptional conceptual and strategic thinking with a hands-on approach to execution.
• Deep understanding of Yara’s business, products, markets, opportunities, and customer needs across China.
• Outstanding interpersonal and people leadership skills; ability to influence and align across global and local teams to deliver outcomes for farmers and Yara.
• Strong communication and stakeholder-influencing capabilities; ability to build credibility and trusted networks.
• High degree of curiosity, creativity, and agility; able to learn quickly and lead teams through ambiguity.
• Minimum of 10 years of management experience, preferably in digital, product, commercial, or transformation leadership roles.