Digital Lead

Job title: Digital Lead

About the Role The Digital Lead will serve as the subject-matter authority on applying digital technologies, including AI, to drive growth, efficiency, and value creation for Yara China. The role requires deep experience in doing business in China and strong leadership to align DVCS initiatives with core business needs across distributors, retailers, and farmers.

What You'll Do

• Be the digital business partner to the core business YCN, partnering with senior leadership to conceptualize, research, and define the digital product strategy, roadmaps, and long-term value creation.
• Provide strategic leadership to the China DVCS team, setting direction, building capabilities, and ensuring strong execution across all digital initiatives.
• Oversee the development and evaluation of user and product requirements, ensuring alignment with business needs and market realities.
• Lead the change management agenda for the digital transformation journey, driving clear communication and market readiness to secure buy-in and adoption.
• Assess local market dynamics and partner ecosystems, shaping portfolio priorities and go-to-market strategies for digital products.
• Steer the design and execution of Go-To-Market plans to accelerate market introduction, awareness, and adoption among farmers, channel partners, and key stakeholders.
• Lead, inspire, and develop in-country DVCS and IT team members, fostering high performance and collaboration.
• Build core digital capabilities in Yara China and drive the conceptualization of new business models with YCN teams to expand digital opportunities.
• Champion the innovation and incubation of integrated digital solutions tailored to channels and farmers and positioned to deliver strong business impact.
• Monitor and evaluate business outcomes from digital solution deployment, establishing accountability for adoption and progress against targets.

What We're Looking For

• Proven leadership with a passion for leveraging digital technologies to transform agriculture businesses, with experience at the intersection of agriculture, digital innovation, and commercial value creation.
• Extensive experience leading digital transformation, including digital product development, digital operations, or digital marketing, with a track record of delivering tangible business outcomes.
• Demonstrated ability to build and develop high‑performing cross‑functional teams across China.
• Strong track record of driving digital product and business model innovation (core‑business digitalisation, new channel enablement, digital value propositions, and food chain solution development).
• Exceptional conceptual and strategic thinking with hands‑on execution and operational delivery.
• Deep understanding of Yara’s business in China, including products, markets, opportunities, and customer needs.
• Outstanding interpersonal and people‑leadership skills with the ability to influence and align global and local teams, focused on outcomes for farmers and Yara.
• Strong communication and stakeholder‑influencing capabilities.
• High degree of curiosity, creativity, and agility to adapt to changing contexts and lead through ambiguity.
• Minimum of 10 years of management experience, preferably in digital, product, commercial, or transformation leadership roles.