Digital Growth Manager

Digital Growth Manager at MyMedicalBank Limited

Location: Lagos

Job Summary

• Utilize advanced digital marketing skills to attract a constant stream of paying customers to MyMedicalBank and drive organic downloads of the MyMedicalBank app.

Responsibilities

• Design, implement, test, iterate and scale growth marketing strategies that attract prospects and convert leads with minimal human interaction.

• Implement strategies to aggressively increase app download and drive online sales growth through maximizing traffic and conversion rates.

• Create contents to be utilized for sales copy, blogging, video, offers, promotions and social media feed.

• Drive online sales growth through maximizing traffic, conversions, A/B testing and ROI

• Use knowledge of automated bid tools, real-time bidding, retargeting, Facebook’s algorithms, SEO and Google Ads to optimize campaigns.

• Create a retention strategy to drive repeat sales and loyalty of our customer base

• Keep up to date with the latest trends and changes in UI/UX and translate them into improvements for our website and app.

• Continually harvest insights from our data, and identify clear opportunities for digital growth and where to allocate the digital spend. Develop and maintain dashboards to easily digest actionable insights.

• Develop the digital calendar, schedules and clear regular plans to deliver new customer focused objectives.

• Drive digital initiatives working with brand partnerships, influencers, media and others to identify opportunities to encourage usage of MyMedicalBank to access healthcare

• Person Specifications

• Strong digital marketing experience with a successful track record in sustainable customer acquisition, conversion and retention across paid and organic marketing channels.

• Excellent working knowledge of Google Analytics, Google Ads, Facebook Business Manager, Content Marketing and Social Media Marketing

• Experience with Zoho CRM, Zoho Campaigns, Zoho Analytics and Email Marketing.

• Excellent understanding of B2B2C model, SEO, SEM and paid digital media.

• Good understanding of how a CMS works (Wordpress preferred) and basic knowledge of HTML.

• Strong analytical and strategic thinking skills with the ability to turn complex datasets into insights that drive solutions and strategies.

• Skilled at applying a customer journey mindset to remove blockers, build automation and engagement across multiple channels.

• Ideally some basic knowledge of graphic design.

• Experience with creating high impact digital content including sales copy, pitches, templates, automated funnels articles and videos

• Experience of working in a fast-paced and ambitious high growth environment

• Knowledge of trends in the healthcare/ ICT industry an advantage.

Application Closing Date

Not Specified.