About this role
Digital & E-Commerce Manager
Location: Novotel Kolkata - Hotel & Residences, Kolkata, India
Region: MEA SPAC
External Reference: REF115435G
Job Description
- Increase of qualified website traffic to portal.
- Search Engine Marketing – manage SEM campaigns, ensure campaigns are to best practice and meeting key ROI objectives.
- Affiliation and Partnerships – actively source local, country and/or regional partners to drive qualified traffic and generate incremental room nights for the region.
- Display Advertising Campaigns – Manage relationship with display media agency, optimise and analyse campaign ROI
- Coordination of all website content to ensure promotion of destination to key emitting markets as well as promotion of key destinations for travellers.
- Increase incremental revenue over need periods.
- Manage with key project team the implementation of tactical campaigns eg: Super Sale
- Manage relationship and key co-operative projects with tourism organisations / partners
- Email Marketing
- Coordination of Novotel Kolkata Hotels & Residences content for E Communication.
- To ensure consistency of message and offers that are revenue generating and meeting objectives.
- Using in-depth analysis of email marketing results to increase ROI.
- To proactively increase email database records from residence
- Provide E Commerce support to Indirect Account Managers of key OLTA’s when looking at merchandising.
- Co-manage advertising campaigns.
- Manage KPI’s to constantly improve website performance.
- Provide monthly reports to General Manager, Hotel Manager & Director of Marketing & Communications
Additional Information
- Employee benefit card offering discounted rates at Accor hotels worldwide.
- Develop your talent through Accor’s learning programs.
- Opportunity to grow within your property and across the world!
- Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental, Social, and Governance (ESG) activities.