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Digital & E-Commerce Manager
ACCOR
onsite
Novotel Kolkata - Hotel & Residences, Kolkata, India
About this role
Digital & E-Commerce Manager
Location: Novotel Kolkata - Hotel & Residences, Kolkata, India
Region: MEA SPAC
External Reference: REF115435G
Job Description
- Increase of qualified website traffic to portal.
- Search Engine Marketing – manage SEM campaigns, ensure campaigns are to best practice and meeting key ROI objectives.
- Affiliation and Partnerships – actively source local, country and/or regional partners to drive qualified traffic and generate incremental room nights for the region.
- Display Advertising Campaigns – Manage relationship with display media agency, optimise and analyse campaign ROI
- Coordination of all website content to ensure promotion of destination to key emitting markets as well as promotion of key destinations for travellers.
- Increase incremental revenue over need periods.
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