Digital Content, Social Media & Video Production Manager

Digital Content, Social Media & Video Production Manager

• Job Type Full Time , Onsite
• Qualification BA/BSc/HND , Diploma , Postgraduate Diploma , Professional Certificate
• Experience 4 years
• Location Nairobi
• Job Field Content, Editorial and Journalism , Marketing and Communication , Media Production and Entertainment
• Salary Range KSh 30,000 - KSh 50,000/month

Department: Group Marketing & Digital Media

ABOUT HOMES UNIVERSAL GROUP

• Homes Universal Group is a diversified organisation with interests in real estate, property management, construction, security services, exhibitions and related industries.
• Our businesses include Kenya Homes Expo, Villa Care Ltd, Homefix Ltd, Security 24 Ltd and other Group subsidiaries.
• We are seeking a highly creative, experienced, technically proficient and results-driven Digital Content, Social Media & Video Production Manager to spearhead our digital content strategy, professional video production, social media campaigns and brand visibility across the Group.
• The successful candidate must be a hands-on professional capable of independently conceptualising, filming, editing and producing compelling promotional videos, television commercials (TVCs), property walkthroughs, social media reels and digital advertising campaigns.
• This position requires a unique combination of creative production expertise, digital marketing knowledge, commercial awareness and strong execution capabilities.

KEY RESPONSIBILITIES

• Digital Content Creation & Social Media Management

• Develop and implement effective digital content and social media strategies across the Group.

• Create engaging daily social media posts, promotional reels, stories, advertisements and digital campaigns.

• Develop and manage weekly and monthly content calendars.

• Manage Facebook, Instagram, TikTok, LinkedIn, YouTube and other relevant platforms.

• Write compelling advertising copy, captions, headlines and calls to action.

• Ensure consistent, high-quality content publication across all Group brands.

• Monitor digital trends and introduce innovative content ideas to enhance brand visibility and audience engagement.

• Professional Videography & Video Production

• Personally conceptualise, script, shoot, direct, edit and produce high-quality promotional videos.

• Produce professional TVCs, corporate videos, property walkthroughs, documentaries, interviews and customer testimonials.

• Create engaging short-form videos for Instagram Reels, TikTok, Facebook and YouTube Shorts.

• Undertake professional photography and videography at properties, construction sites, exhibitions and corporate events.

• Apply professional lighting, sound recording, colour grading, motion graphics, subtitles, transitions and voiceovers.

• Produce broadcast-ready and digitally optimised video content.

• Manage production equipment and maintain an organised library of video and photography assets.

• Kenya Homes Expo Marketing & Event Production

• Develop compelling promotional campaigns for Kenya Homes Expo.

• Produce high-impact exhibition TVCs, promotional reels, countdown videos and digital advertisements.

• Film exhibitor interviews, sponsorship promotions, visitor testimonials, panel discussions and networking activities.

• Provide professional event photography, videography and timely highlight videos.

• Create engaging pre-event, live-event and post-event content.

• Support digital campaigns aimed at increasing visitor attendance, ticket sales, exhibitor participation and sponsorship enquiries.

• Villa Care Property Marketing

• Produce professional residential and commercial property walkthrough videos.

• Develop compelling promotional reels for property sales, lettings and affordable housing developments.

• Capture high-quality interior, exterior and lifestyle photography.

• Produce project launch videos, construction updates and client testimonials.

• Collaborate with property sales teams to create marketing content that generates qualified enquiries and supports sales conversions.

• Group Corporate Content Production

• Develop construction project showcase videos and progress updates for Homefix Ltd.

• Produce corporate promotional videos and digital campaigns for Security 24 Ltd.

• Create corporate profiles, brand awareness campaigns and promotional content for other Group subsidiaries.

• Coordinate with marketing, graphics and sales teams to deliver integrated campaigns.

• Digital Advertising, Performance & Reporting

• Plan, implement and optimise digital advertising campaigns.

• Monitor social media reach, engagement, video performance, enquiries and lead generation.

• Analyse campaign performance and recommend improvements.

• Prepare weekly and monthly content production and digital marketing reports.

• Ensure campaigns support measurable business objectives and deliver value for marketing expenditure.

• EDUCATIONAL QUALIFICATIONS

• Applicants should possess a Bachelor's Degree or Diploma in Film Production, Digital Media, Multimedia Production, Mass Communication, Journalism, Marketing, Advertising or a related discipline.

• Professional certifications in digital marketing, video production, social media management or related creative disciplines will be an added advantage.

• Candidates with exceptional professional portfolios and substantial relevant practical experience may be considered even without a university degree.

• PROFESSIONAL EXPERIENCE

• Minimum 4 years of proven hands-on experience in professional videography, video editing, digital content creation and social media management.

• At least 2 years of experience coordinating or leading digital campaigns or creative production projects.

• Demonstrable experience producing professional TVCs, promotional videos, corporate content and social media reels.

• Proven ability to independently manage video production from concept development through filming, editing and final delivery.

• Experience managing multiple social media platforms and executing digital advertising campaigns.

• Previous experience in real estate marketing, property videography, exhibitions, events or construction-related content will be a distinct advantage.

• Proven track record of producing engaging content that contributes to brand visibility, audience growth and business enquiries.

• ESSENTIAL TECHNICAL SKILLS

• Video Production & Editing

• Adobe Premiere Pro and/or DaVinci Resolve.

• CapCut Professional or equivalent editing software.

• Adobe After Effects or equivalent motion graphics tools.

• Professional camera operation, lighting and sound recording.

• Colour correction, colour grading and audio post-production.

• Video scripting, storyboarding, directing and storytelling.

• Production of broadcast-quality and platform-optimised video content.

• Graphic Design & Creative Content

• Adobe Photoshop.

• Adobe Illustrator or equivalent design software.

• Canva Pro.

• Digital advertisement design and visual brand presentation.

• Strong creative writing and promotional copywriting skills.

• Digital Marketing & Social Media

• Meta Business Suite and Meta Ads Manager.

• Facebook and Instagram advertising.

• TikTok content creation and marketing.

• YouTube content management and optimisation.

• LinkedIn business marketing.

• Social media analytics, scheduling and reporting tools.

• Audience targeting, lead generation and campaign optimisation.

• ADDITIONAL ADVANTAGES

• Drone videography and aerial property photography, with relevant authorisations.

• Live streaming and multicamera event production.

• Professional photography and photo editing.

• Experience producing television and digital advertising commercials.

• Familiarity with CRM systems and digital lead tracking.

• Experience using AI-assisted creative production tools responsibly and effectively.

• REQUIRED PERSONAL ATTRIBUTES

• Exceptional creativity, originality and visual storytelling abilities.

• Strong technical expertise and attention to detail.

• Excellent communication and English copywriting skills.

• Strong organisational and time-management abilities.

• Ability to work independently and deliver under tight deadlines.

• Commercial awareness and a results-oriented approach.

• Initiative, reliability, professionalism and accountability.

• Ability to coordinate multiple brands and production assignments.

• Willingness to undertake field assignments