About this role
The Digital Content Lead will join a fashion and lifestyle-focused team in Lagos Island with a hybrid work setup. This role oversees digital content strategy and brand marketing efforts, driving multi-channel campaigns across platforms to elevate our premium consumer brands. The position offers a net monthly salary in the range of NGN 800,000 to 900,000.
Responsibilities include:
- Lead and execute successful multi-channel digital campaigns for fashion, lifestyle, luxury, or premium brands.
- Oversee the creation and management of digital content across channels, ensuring consistent storytelling and brand voice.
- Collaborate with stakeholders to develop creative strategy, content calendars, and campaign briefs.
- Manage copywriting, storytelling, and content production from concept to delivery.
- Coordinate with cross-functional teams and external partners to ensure timely deliverables and alignment with business goals.
- Utilize analytics and insights to optimize performance, including tracking with Google Analytics and Meta Insights.
- Employ a range of content creation tools, including Canva, Adobe Creative Suite, CapCut, and other relevant software.
- Coordinate project timelines, track progress, and manage resources to meet deadlines and budget constraints.
Requirements
- A bachelor’s degree in Marketing, Communications, Media, or a related field.
- 5+ years of experience in Digital Content, Brand Marketing, Creative Strategy, or a similar role.
- Experience working with fashion, lifestyle, luxury, or premium consumer brands is highly preferred.
- Proven ability to lead successful multi-channel digital campaigns.
- Proficiency with social media platforms, Google Analytics, Meta Insights, Canva, Adobe Creative Suite, CapCut, and other content creation tools.
- Strong storytelling, copywriting, project management, and stakeholder management skills.