About this role
Digital Content Creator
Position Summary The Digital Content Creator is a strategic storyteller with strong digital instincts and a sharp eye for how content performs online. A nimble, collaborative partner to Hamilton’s Communications and Marketing team, the successful candidate will help shape and refine the College’s web presence through high-impact content updates, SEO-informed recommendations, and ongoing optimization.
This role will play a key part in strengthening how Hamilton shows up in search — including AI-driven discovery — while ensuring our digital content remains clear, useful, and audience-centered. This position may be expected to visit campus on occasion for meetings, to cover a story, or for major College events.
With the exception of federal/state mandated benefits, this position is non-benefited part-time with an estimated schedule of 20 hours per week (total work hours per year are limited to under 910).
Responsibilities
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Review, update, and optimize webpage content as assigned to improve clarity, usability, accessibility, and alignment with brand voice.
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Apply and recommend SEO and content best practices (including evolving search and AI trends) to enhance visibility and audience reach.
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Assist with crafting audience-focused email content that drives engagement and action.
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Participate periodically in Content Strategy meetings to contribute ideas, surface opportunities, and align on priorities.
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Provide support for priority digital initiatives, marketing campaigns, and content-driven projects across the College.
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Education and Experience
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Bachelor’s degree in communications, marketing, English, or related field.
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At least two years of professional writing experience.
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Experience creating and optimizing digital content for both audiences and search performance.
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Familiarity with SEO practices, web content management systems, and digital accessibility standards.
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Knowledge of AP Style preferred.
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Experience in higher education or nonprofit settings preferred.
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Knowledge, Skills, and Abilities
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Ability to adapt writing style and tone for different audiences, from prospective students to alumni.
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Strong organizational and time-management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
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Collaborative mindset with strong interpersonal skills; comfortable working with diverse stakeholders.
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Curiosity about how people find and engage with content, and a willingness to test, learn, and iterate.
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Demonstrated ability working in a fast-moving environment where priorities evolve and content needs shift.
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Compensation Range
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$23.00 - $26.00 per hour