Digital Content Associate Manager

Sony Interactive Entertainment

Role Overview:

Located in our Tokyo, Japan office, the Digital Content Associate Manager sits within the Digital Operations and Business Readiness team of PlayStation Direct, which is responsible for delivering best-in-class digital experiences that support new product launches, promotional campaigns and strategic business initiatives across PlayStation's direct-to-consumer storefronts globally through cross-functional partnership with Commercial, Merchandising, Marketing, Product and Creative.

While this role supports digital content operations globally, you will also take subject matter responsibilities and contribute to digital content operations and strategic initiatives across the Japan and Asia/Pacific region helping drive consistent customer experiences across PlayStation's global storefronts.

You will oversee the successful publication, localisation and optimisation of a diverse portfolio of digital content, including PlayStation consoles, accessories, limited edition hardware, game collector's editions, licensed merchandise and other consumer products. You will also provide market expertise to help shape key localised storefront experiences, ensuring global campaigns and launches are effectively adapted for local customers.

This role combines strategic market ownership with operational excellence. The successful candidate will be comfortable working independently, influencing stakeholders across multiple functions, driving continuous improvement and representing the Digital Operations team throughout Japan.

What you'll do

• Global Digital Operations

• Own the end-to-end delivery of digital content for assigned product launches, promotional campaigns and strategic initiatives across PlayStation's digital storefronts.

• Manage the publication, maintenance and optimisation of product pages, homepage content, category pages and promotional experiences using content management systems.

• Own launch readiness activities by ensuring digital content, assets and customer journeys are delivered accurately and on schedule.

• Own quality assurance activities, validating digital content and customer experiences prior to launch.

• Partner with Digital Merchandising, Commercial, Brand Marketing, Creative, Translation, Product and Engineering teams to deliver engaging and informative customer experiences.

• Manage digital assets, metadata and content within content management and Digital Asset aManagement (DAM) platforms.

• Identify opportunities to improve content operations, workflows, quality and operational efficiency.

• Market Expansion & Ownership – Japan

• Act as the primary Digital Operations representative in the market while supporting broader global Digital Operations initiatives across additional markets where required.

• Support the localisation of global campaigns, product launches and digital experiences, ensuring they meet the expectations of Japanese customers while remaining aligned with global standards.

• Provide market expertise and recommendations to Digital Merchandising teams, helping shape Japan-specific storefront experiences and customer journeys.

• Act as the subject matter expert for local and regional content and merchandising requirements, advising global teams on local market needs and customer expectations.

• Represent Digital Operations in regional planning sessions and global cross-functional initiatives, providing specific market expertise while contributing to broader operational discussions.

• Build trusted relationships with local business stakeholders, acting as the primary point of contact for Digital Operations within the region.

• Independently manage competing priorities across local and global initiatives, exercising sound judgement and making informed decisions to ensure successful delivery.

What we're looking for:

• Experience & Expertise
• 4+ years' experience in digital content operations, e-commerce, digital merchandising or a related discipline, ideally within consumer electronics, gaming, entertainment or technology.
• Proven experience owning end-to-end digital content delivery for product launches, promotional campaigns and customer-facing digital experiences.
• Experience working within a global organisation, managing digital content and localisation across multiple markets, including experience supporting or working with the Japanese market.
• Experience using enterprise e-commerce platforms and content management systems, such as SAP Commerce Cloud (Hybris) and Adobe

Experience

• Manager 6.5 (CMS, Experience Fragments and DAM).

• Experience working with digital asset management systems and content optimisation tools, including Adobe Photoshop and Media Encoder.

• Strong understanding of digital merchandising, website content management and SEO best practices.

• Skills & Behaviours

• A self-starter who takes ownership, works independently and delivers results with minimal supervision.

• Strong stakeholder management and relationship-building skills, with the ability to influence, collaborate and build credibility across local and global teams.

• Confident representing Digital Operations in discussions with business stakeholders and cross-functional partners.

• Demonstrated ability to exercise sound judgement, solve problems independently and make informed decisions.

• Excellent organisational skills with the ability to manage multiple pri