About this role
Digital Communications & Web Manager
Job Description
RESPONSIBILITIES/DUTIES:
Digital Marketing
Develop and implement digital marketing strategies that support institutional priorities, events, academic programs, and recruitment initiatives.
Manage and execute multiple digital marketing and advertising campaigns with varying timelines, including audience development, website updates, creative asset coordination, campaign implementation, and performance analysis.
Support email marketing campaigns, promotional outreach, and audience communications.
Coordinate with the branding and creative team to develop digital assets, including graphics, photography, video, and web content.
Monitor campaign performance and engagement metrics, providing regular progress updates, final reports, and recommendations for continuous improvement.
Collaborate closely with communications, marketing, and leadership teams to ensure consistent messaging, brand alignment, and successful execution of strategic initiatives.
Project Management
Lead digital and marketing projects from conception through completion, including planning, execution, monitoring, reporting, and post-project evaluation.
Utilize project management tools and best practices to coordinate workflows, prioritize tasks, and ensure projects are delivered on time, within scope, and within budget.
Manage project timelines, quality standards, and resources while balancing competing priorities across multiple initiatives.
Facilitate project debriefs and after-action reviews to identify successes, lessons learned, and opportunities to improve future campaigns and processes.
Coordinate cross-functional teams, vendors, and stakeholders to ensure project milestones, deliverables, and communication remain aligned throughout the project lifecycle.
Website Management
Manage and update website content using White Whale / LiveWhale CMS
Build and maintain webpages, news stories, profiles, event listings, and multimedia content
Ensure website content is accurate, accessible, user-friendly, and aligned with brand standards
Monitor website performance and recommend improvements for usability and engagement
Coordinate with internal stakeholders on web updates and digital projects
Social Media & Digital Communications
Develop, schedule, and publish social media content across platforms including LinkedIn, Instagram, Facebook, X/Twitter, and YouTube
Create engaging digital campaigns that support organizational priorities, events, programs, and initiatives
Assist with content planning, copywriting, and visual storytelling
Monitor analytics and engagement metrics to inform strategy and improve performance
Support livestreams, video promotion, and digital event coverage as needed
Job Location - City, State Philadelphia, Pennsylvania
QUALIFICATIONS
- Bachelor’s degree with at least three years in communications, marketing, journalism, digital media, or related field